Aesthetics in marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Response Books
2008
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index Includes bibliographical references and index A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It |
| Beschreibung: | 1 Online-Ressource (313 pages) |
| ISBN: | 8178297566 8178299801 9788178297569 9788178299808 |
Internformat
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| 100 | 1 | |a Baisya, Rajat K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Aesthetics in marketing |c Rajat K. Baisya, G. Ganesh Das |
| 264 | 1 | |a Los Angeles |b Response Books |c 2008 | |
| 300 | |a 1 Online-Ressource (313 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Aesthetics |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Ästhetik | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Aesthetics | |
| 700 | 1 | |a Das, G. Ganesh |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175576383094784 |
|---|---|
| any_adam_object | |
| author | Baisya, Rajat K. |
| author_facet | Baisya, Rajat K. |
| author_role | aut |
| author_sort | Baisya, Rajat K. |
| author_variant | r k b rk rkb |
| building | Verbundindex |
| bvnumber | BV043134020 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)404166244 (DE-599)BVBBV043134020 |
| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043134020 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:29Z |
| institution | BVB |
| isbn | 8178297566 8178299801 9788178297569 9788178299808 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028558211 |
| oclc_num | 404166244 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (313 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Response Books |
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| spelling | Baisya, Rajat K. Verfasser aut Aesthetics in marketing Rajat K. Baisya, G. Ganesh Das Los Angeles Response Books 2008 1 Online-Ressource (313 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast Wirtschaft Ästhetik Market segmentation Consumers' preferences New products Aesthetics Das, G. Ganesh Sonstige oth Erscheint auch als Druckausgabe 0-7619-3595-9 Erscheint auch als Druckausgabe 978-0-7619-3595-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278222 Aggregator Volltext |
| spellingShingle | Baisya, Rajat K. Aesthetics in marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast Wirtschaft Ästhetik Market segmentation Consumers' preferences New products Aesthetics |
| title | Aesthetics in marketing |
| title_auth | Aesthetics in marketing |
| title_exact_search | Aesthetics in marketing |
| title_full | Aesthetics in marketing Rajat K. Baisya, G. Ganesh Das |
| title_fullStr | Aesthetics in marketing Rajat K. Baisya, G. Ganesh Das |
| title_full_unstemmed | Aesthetics in marketing Rajat K. Baisya, G. Ganesh Das |
| title_short | Aesthetics in marketing |
| title_sort | aesthetics in marketing |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Aesthetics fast Consumers' preferences fast Market segmentation fast New products fast Wirtschaft Ästhetik Market segmentation Consumers' preferences New products Aesthetics |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Aesthetics Consumers' preferences Market segmentation New products Wirtschaft Ästhetik |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278222 |
| work_keys_str_mv | AT baisyarajatk aestheticsinmarketing AT dasgganesh aestheticsinmarketing |