Selling science in the age of Newton: advertising and the commoditization of knowledge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey, UK
Ashgate Pub.
c2010
|
| Schriftenreihe: | Science, technology, and culture, 1700-1945
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success Includes bibliographical references and index Machine generated contents note - 1 - Introduction -- - 2 - Advertisements in the Philosophical Transactions -- - 3 - Newspapers and Bipartisan Advertisement -- - 4 - Daily Newspapers and Advertisements as Science Texts -- - 5 - Navigation and Newsprint: Advertising Longitude Schemes -- - 6 - Advertising Experiment and Reputation: Newtonian Lecturer as Brand -- - 7 - Science as a Commodity: The Eighteenth Century and Beyond |
| Beschreibung: | 1 Online-Ressource (xii, 203 p.) |
| ISBN: | 9781409400752 1409400751 9781409423102 1409423107 |
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Datensatz im Suchindex
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| spelling | Wigelsworth, Jeffrey R. Verfasser aut Selling science in the age of Newton advertising and the commoditization of knowledge Jeffrey R. Wigelsworth Farnham, Surrey, UK Ashgate Pub. c2010 1 Online-Ressource (xii, 203 p.) txt rdacontent c rdamedia cr rdacarrier Science, technology, and culture, 1700-1945 Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success Includes bibliographical references and index Machine generated contents note - 1 - Introduction -- - 2 - Advertisements in the Philosophical Transactions -- - 3 - Newspapers and Bipartisan Advertisement -- - 4 - Daily Newspapers and Advertisements as Science Texts -- - 5 - Navigation and Newsprint: Advertising Longitude Schemes -- - 6 - Advertising Experiment and Reputation: Newtonian Lecturer as Brand -- - 7 - Science as a Commodity: The Eighteenth Century and Beyond Geschichte 1700-1800 Geschichte 1687-1727 gnd rswk-swf Geschichte 1660-1730 gnd rswk-swf SCIENCE / History bisacsh Geschichte Gesellschaft Naturwissenschaft Research Economic aspects History 18th century Science Social aspects History 18th century Science History 18th century Zeitung (DE-588)4067510-5 gnd rswk-swf Naturwissenschaftliches Instrument (DE-588)4288491-3 gnd rswk-swf Wissenschaftliche Literatur (DE-588)4066586-0 gnd rswk-swf Wissenschaftspublizistik (DE-588)4066606-2 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Naturwissenschaften (DE-588)4041421-8 gnd rswk-swf London (DE-588)4074335-4 gnd rswk-swf London (DE-588)4074335-4 g Zeitung (DE-588)4067510-5 s Anzeigenwerbung (DE-588)4112549-6 s Naturwissenschaften (DE-588)4041421-8 s Wissenschaftliche Literatur (DE-588)4066586-0 s Naturwissenschaftliches Instrument (DE-588)4288491-3 s Geschichte 1687-1727 z 1\p DE-604 Wissenschaftspublizistik (DE-588)4066606-2 s Vermarktung (DE-588)4121857-7 s Geschichte 1660-1730 z 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389970 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wigelsworth, Jeffrey R. Selling science in the age of Newton advertising and the commoditization of knowledge SCIENCE / History bisacsh Geschichte Gesellschaft Naturwissenschaft Research Economic aspects History 18th century Science Social aspects History 18th century Science History 18th century Zeitung (DE-588)4067510-5 gnd Naturwissenschaftliches Instrument (DE-588)4288491-3 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Wissenschaftspublizistik (DE-588)4066606-2 gnd Vermarktung (DE-588)4121857-7 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Naturwissenschaften (DE-588)4041421-8 gnd |
| subject_GND | (DE-588)4067510-5 (DE-588)4288491-3 (DE-588)4066586-0 (DE-588)4066606-2 (DE-588)4121857-7 (DE-588)4112549-6 (DE-588)4041421-8 (DE-588)4074335-4 |
| title | Selling science in the age of Newton advertising and the commoditization of knowledge |
| title_auth | Selling science in the age of Newton advertising and the commoditization of knowledge |
| title_exact_search | Selling science in the age of Newton advertising and the commoditization of knowledge |
| title_full | Selling science in the age of Newton advertising and the commoditization of knowledge Jeffrey R. Wigelsworth |
| title_fullStr | Selling science in the age of Newton advertising and the commoditization of knowledge Jeffrey R. Wigelsworth |
| title_full_unstemmed | Selling science in the age of Newton advertising and the commoditization of knowledge Jeffrey R. Wigelsworth |
| title_short | Selling science in the age of Newton |
| title_sort | selling science in the age of newton advertising and the commoditization of knowledge |
| title_sub | advertising and the commoditization of knowledge |
| topic | SCIENCE / History bisacsh Geschichte Gesellschaft Naturwissenschaft Research Economic aspects History 18th century Science Social aspects History 18th century Science History 18th century Zeitung (DE-588)4067510-5 gnd Naturwissenschaftliches Instrument (DE-588)4288491-3 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Wissenschaftspublizistik (DE-588)4066606-2 gnd Vermarktung (DE-588)4121857-7 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Naturwissenschaften (DE-588)4041421-8 gnd |
| topic_facet | SCIENCE / History Geschichte Gesellschaft Naturwissenschaft Research Economic aspects History 18th century Science Social aspects History 18th century Science History 18th century Zeitung Naturwissenschaftliches Instrument Wissenschaftliche Literatur Wissenschaftspublizistik Vermarktung Anzeigenwerbung Naturwissenschaften London |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389970 |
| work_keys_str_mv | AT wigelsworthjeffreyr sellingscienceintheageofnewtonadvertisingandthecommoditizationofknowledge |