The great American blow-up: puffery in advertising and selling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Madison, Wis.
University of Wisconsin Press
c1996
|
| Ausgabe: | Rev. ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. 197-227) and index 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated |
| Beschreibung: | 1 Online-Ressource (viii, 243 p.) |
| ISBN: | 0299152537 9780299152536 |
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Datensatz im Suchindex
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| author | Preston, Ivan L. |
| author_facet | Preston, Ivan L. |
| author_role | aut |
| author_sort | Preston, Ivan L. |
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| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed |
| format | Electronic eBook |
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| spelling | Preston, Ivan L. Verfasser aut The great American blow-up puffery in advertising and selling Ivan L. Preston Rev. ed Madison, Wis. University of Wisconsin Press c1996 1 Online-Ressource (viii, 243 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 197-227) and index 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Reclame gtt Werbung swd Recht swd Geschichte swd Advertising fast Advertising laws fast Selling fast Wirtschaft Advertising United States Selling Advertising laws United States Recht (DE-588)4048737-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Recht (DE-588)4048737-4 s Geschichte (DE-588)4020517-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=336117 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Preston, Ivan L. The great American blow-up puffery in advertising and selling BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Reclame gtt Werbung swd Recht swd Geschichte swd Advertising fast Advertising laws fast Selling fast Wirtschaft Advertising United States Selling Advertising laws United States Recht (DE-588)4048737-4 gnd Geschichte (DE-588)4020517-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4048737-4 (DE-588)4020517-4 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | The great American blow-up puffery in advertising and selling |
| title_auth | The great American blow-up puffery in advertising and selling |
| title_exact_search | The great American blow-up puffery in advertising and selling |
| title_full | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_fullStr | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_full_unstemmed | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_short | The great American blow-up |
| title_sort | the great american blow up puffery in advertising and selling |
| title_sub | puffery in advertising and selling |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Reclame gtt Werbung swd Recht swd Geschichte swd Advertising fast Advertising laws fast Selling fast Wirtschaft Advertising United States Selling Advertising laws United States Recht (DE-588)4048737-4 gnd Geschichte (DE-588)4020517-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Reclame Werbung Recht Geschichte Advertising Advertising laws Selling Wirtschaft Advertising United States Advertising laws United States USA |
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