Strategic marketing: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2000
|
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1047 DE-863 DE-862 Volltext Volltext |
| Beschreibung: | Includes bibliographical references (pages 303-312) and index Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century |
| Beschreibung: | 1 Online-Ressource (xvii, 318 pages) |
| ISBN: | 9780203460054 0203460057 9780203768297 0203768299 |
| DOI: | 10.4324/9780203460054 |
Internformat
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| 500 | |a A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century | ||
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| 650 | 4 | |a Marketing / Prise de décision | |
| 650 | 4 | |a Marketing / Gestion | |
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Datensatz im Suchindex
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780203460054 |
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| genre_facet | Einführung |
| id | DE-604.BV043131444 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-19T04:03:25Z |
| institution | BVB |
| isbn | 9780203460054 0203460057 9780203768297 0203768299 |
| language | English |
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| physical | 1 Online-Ressource (xvii, 318 pages) |
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| publishDate | 2000 |
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| spellingShingle | Proctor, Tony Strategic marketing an introduction Strategic planning Marketing / Prise de décision Marketing / Gestion BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Strategic marketing an introduction |
| title_auth | Strategic marketing an introduction |
| title_exact_search | Strategic marketing an introduction |
| title_full | Strategic marketing an introduction Tony Proctor |
| title_fullStr | Strategic marketing an introduction Tony Proctor |
| title_full_unstemmed | Strategic marketing an introduction Tony Proctor |
| title_short | Strategic marketing |
| title_sort | strategic marketing an introduction |
| title_sub | an introduction |
| topic | Strategic planning Marketing / Prise de décision Marketing / Gestion BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Strategic planning Marketing / Prise de décision Marketing / Gestion BUSINESS & ECONOMICS / Green Business Marketing / Decision making Marketing / Management Wirtschaft Marketing Decision making Marketing Management Marketing Strategisches Management Einführung |
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