Twain's brand: humor in contemporary American culture
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Bibliographische Detailangaben
1. Verfasser: Lee, Judith Yaross (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Jackson [Mississippi] University Press of Mississippi ©2012
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Twain's brand and the modern mood -- Standing up: the self-made comedian -- Humor and empire -- Kid stuff: the vernacular vision and the visual -- Vernacular -- Comic brands: more than funny business
Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media
Beschreibung:1 Online-Ressource (xiv, 266 pages, [12] pages of plates)
ISBN:1621030571
9781621030577
9781617036446
1617036447
9781283851350
1283851350

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