Guide to business planning:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Friend, Graham (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Economist in association with Profile Books ©2004
Schriftenreihe:Economist books (Series)
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:At head of title: The Economist
Includes bibliographical references and index
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description
Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis
Beschreibung:1 Online-Ressource (281 pages)
ISBN:1847650198
1861974744
9781847650191
9781861974747

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