The manager's guide to competitive marketing strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Thorogood
2005
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (412 p.) |
| ISBN: | 1423787072 1854183656 1854183702 1854184040 9781423787075 9781854183651 9781854183705 9781854184047 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043128428 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2005 |||| o||u| ||||||eng d | ||
| 020 | |a 1423787072 |c electronic bk. |9 1-4237-8707-2 | ||
| 020 | |a 1854183656 |9 1-85418-365-6 | ||
| 020 | |a 1854183656 |9 1-85418-365-6 | ||
| 020 | |a 1854183702 |9 1-85418-370-2 | ||
| 020 | |a 1854184040 |c electronic bk. |9 1-85418-404-0 | ||
| 020 | |a 9781423787075 |c electronic bk. |9 978-1-4237-8707-5 | ||
| 020 | |a 9781854183651 |9 978-1-85418-365-1 | ||
| 020 | |a 9781854183705 |9 978-1-85418-370-5 | ||
| 020 | |a 9781854184047 |c electronic bk. |9 978-1-85418-404-7 | ||
| 035 | |a (OCoLC)70593642 | ||
| 035 | |a (DE-599)BVBBV043128428 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.802 |2 22 | |
| 100 | 1 | |a Paley, Norton |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The manager's guide to competitive marketing strategies |c Norton Paley |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a London |b Thorogood |c 2005 | |
| 300 | |a 1 Online-Ressource (412 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Marketing / Planning |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 4 | |a Marketing |x Planning |v Case studies | |
| 650 | 4 | |a Strategic planning |v Case studies | |
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsfähigkeit |0 (DE-588)4065837-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Wettbewerbsfähigkeit |0 (DE-588)4065837-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | 1 | |a Wettbewerbsfähigkeit |0 (DE-588)4065837-5 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 2 | 1 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028552619 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175565229391872 |
|---|---|
| any_adam_object | |
| author | Paley, Norton |
| author_facet | Paley, Norton |
| author_role | aut |
| author_sort | Paley, Norton |
| author_variant | n p np |
| building | Verbundindex |
| bvnumber | BV043128428 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)70593642 (DE-599)BVBBV043128428 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03347nmm a2200769zc 4500</leader><controlfield tag="001">BV043128428</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2005 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1423787072</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4237-8707-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854183656</subfield><subfield code="9">1-85418-365-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854183656</subfield><subfield code="9">1-85418-365-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854183702</subfield><subfield code="9">1-85418-370-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1854184040</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-85418-404-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781423787075</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4237-8707-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854183651</subfield><subfield code="9">978-1-85418-365-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854183705</subfield><subfield code="9">978-1-85418-370-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781854184047</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-85418-404-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)70593642</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043128428</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Paley, Norton</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The manager's guide to competitive marketing strategies</subfield><subfield code="c">Norton Paley</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Thorogood</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (412 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategic planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4065837-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028552619</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV043128428 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:18Z |
| institution | BVB |
| isbn | 1423787072 1854183656 1854183702 1854184040 9781423787075 9781854183651 9781854183705 9781854184047 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028552619 |
| oclc_num | 70593642 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (412 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Thorogood |
| record_format | marc |
| spelling | Paley, Norton Verfasser aut The manager's guide to competitive marketing strategies Norton Paley 3rd ed London Thorogood 2005 1 Online-Ressource (412 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Management Case studies Marketing Planning Case studies Strategic planning Case studies Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wettbewerbsfähigkeit (DE-588)4065837-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Wettbewerbsfähigkeit (DE-588)4065837-5 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s Wettbewerbsstrategie (DE-588)4200234-5 s 3\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Paley, Norton The manager's guide to competitive marketing strategies BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Management Case studies Marketing Planning Case studies Strategic planning Case studies Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4037589-4 (DE-588)4065837-5 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | The manager's guide to competitive marketing strategies |
| title_auth | The manager's guide to competitive marketing strategies |
| title_exact_search | The manager's guide to competitive marketing strategies |
| title_full | The manager's guide to competitive marketing strategies Norton Paley |
| title_fullStr | The manager's guide to competitive marketing strategies Norton Paley |
| title_full_unstemmed | The manager's guide to competitive marketing strategies Norton Paley |
| title_short | The manager's guide to competitive marketing strategies |
| title_sort | the manager s guide to competitive marketing strategies |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Management Case studies Marketing Planning Case studies Strategic planning Case studies Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing / Management Marketing / Planning Strategic planning Wirtschaft Marketing Management Case studies Marketing Planning Case studies Strategic planning Case studies Wettbewerbsstrategie Marketing Wettbewerbsfähigkeit Marketingmanagement Marketingstrategie Strategisches Management Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191720 |
| work_keys_str_mv | AT paleynorton themanagersguidetocompetitivemarketingstrategies |