A thousand shades of green: sustainable strategies for competitive advantage
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Bibliographische Detailangaben
1. Verfasser: Winsemius, Pieter (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Earthscan Publications 2002
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Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references (p. [239]-246) and index
Cover -- Contents -- List of illustrations -- About the authors -- Acronyms and abbreviations -- Introduction -- Part 1: The Challenge -- Chapter 1: The environmental management challenge -- Changing Stakeholder Needs -- Evolving corporate responses -- Chapter 2: Towards an environmental management endgame -- Scanning the Environmental Horizon -- Selecting the Preferred Endgame -- Chapter 3: Understanding the environmental arena: government and NGOs -- The Policy-making Process -- The Changing Responses of Key Environmental Players -- Chapter 4: Defining the path to the endgame: making value creation choices -- Generating Options -- Assessing Options for Action -- Chapter 5: On the eve of change -- Validating the Endgame -- Assessing Change Preparedness -- Preparing for Change -- Part 2: Integrated Response -- Chapter 6: Implementing an integrated environmental management strategy -- Initiate -- Orchestrate -- Activate -- Motivate -- Chapter 7: Developing partnerships -- Selecting a Partnership Type -- Leading the Partnering Process -- Part 3: Proactive Response -- Chapter 8: Proactive environmental management: building inspired corporate communities -- Telling a Story -- Understanding the Corporate Pyramid of Needs -- Tailoring the Story to Stakeholder Needs -- Chapter 9: Developing a corporate partnership culture -- Facilitating Contract Renegotiation -- Anchoring Renegotiated Contract Terms -- Getting Started with ABC -- Epilogue -- Notes -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- References -- Index
"What does it mean for the environment?" is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society. "A Thousand Shades of
Beschreibung:1 Online-Ressource (xviii, 251 p.)
ISBN:1849770336
1853838462
9781849770330
9781853838460

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