Brain tattoos: creating unique brands that stick in your customers' minds
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author Make your brand so strong customers can't get it out of their heads! |
| Beschreibung: | 1 Online-Ressource (xx, 187 pages) |
| ISBN: | 0814428398 0814472346 9780814428399 9780814472347 |
Internformat
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| 100 | 1 | |a Post, Karen |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brain tattoos |b creating unique brands that stick in your customers' minds |c Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| 264 | 1 | |a New York |b AMACOM |c ©2005 | |
| 300 | |a 1 Online-Ressource (xx, 187 pages) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author | ||
| 500 | |a Make your brand so strong customers can't get it out of their heads! | ||
| 650 | 4 | |a Brand name products / Marketing | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804175556113072128 |
|---|---|
| any_adam_object | |
| author | Post, Karen |
| author_facet | Post, Karen |
| author_role | aut |
| author_sort | Post, Karen |
| author_variant | k p kp |
| building | Verbundindex |
| bvnumber | BV043123978 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)70773783 (DE-599)BVBBV043123978 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:10Z |
| institution | BVB |
| isbn | 0814428398 0814472346 9780814428399 9780814472347 |
| language | English |
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| physical | 1 Online-Ressource (xx, 187 pages) |
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| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | AMACOM |
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| spelling | Post, Karen Verfasser aut Brain tattoos creating unique brands that stick in your customers' minds Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong New York AMACOM ©2005 1 Online-Ressource (xx, 187 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author Make your brand so strong customers can't get it out of their heads! Brand name products / Marketing Brand name products fast Branding (Marketing) fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117771 Aggregator Volltext |
| spellingShingle | Post, Karen Brain tattoos creating unique brands that stick in your customers' minds Brand name products / Marketing Brand name products fast Branding (Marketing) fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) |
| title | Brain tattoos creating unique brands that stick in your customers' minds |
| title_auth | Brain tattoos creating unique brands that stick in your customers' minds |
| title_exact_search | Brain tattoos creating unique brands that stick in your customers' minds |
| title_full | Brain tattoos creating unique brands that stick in your customers' minds Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| title_fullStr | Brain tattoos creating unique brands that stick in your customers' minds Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| title_full_unstemmed | Brain tattoos creating unique brands that stick in your customers' minds Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| title_short | Brain tattoos |
| title_sort | brain tattoos creating unique brands that stick in your customers minds |
| title_sub | creating unique brands that stick in your customers' minds |
| topic | Brand name products / Marketing Brand name products fast Branding (Marketing) fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) |
| topic_facet | Brand name products / Marketing Brand name products Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft |
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