Marketing for sustainability: towards transactional policy-making
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Amsterdam
IOS
2002
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and index Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication |
| Physical Description: | 1 Online-Ressource (xiii, 507 pages) |
| ISBN: | 0585458960 1586032046 1601294441 4274905098 9780585458960 9781586032043 9781601294449 9784274905094 |
Staff View
MARC
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| 500 | |a This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Sustainable Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Environmental Economics |2 bisacsh | |
| 650 | 7 | |a Environmental policy / Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sustainable development |2 fast | |
| 650 | 7 | |a Sustainable development / Government policy |2 fast | |
| 650 | 7 | |a Overheidsvoorlichting |2 gtt | |
| 650 | 7 | |a Duurzame ontwikkeling |2 gtt | |
| 650 | 7 | |a Beleidsvorming |2 gtt | |
| 650 | 7 | |a Massacommunicatie |2 gtt | |
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| 650 | 4 | |a Sustainable development | |
| 650 | 4 | |a Sustainable development |x Government policy | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Environmental policy |x Economic aspects | |
| 700 | 1 | |a Bartels, G. C. |e Sonstige |4 oth | |
| 700 | 1 | |a Nelissen, Wil |e Sonstige |4 oth | |
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| indexdate | 2024-07-10T07:18:08Z |
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| isbn | 0585458960 1586032046 1601294441 4274905098 9780585458960 9781586032043 9781601294449 9784274905094 |
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| physical | 1 Online-Ressource (xiii, 507 pages) |
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| spelling | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen Amsterdam IOS 2002 1 Online-Ressource (xiii, 507 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects Bartels, G. C. Sonstige oth Nelissen, Wil Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 Aggregator Volltext |
| spellingShingle | Marketing for sustainability towards transactional policy-making BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects |
| title | Marketing for sustainability towards transactional policy-making |
| title_auth | Marketing for sustainability towards transactional policy-making |
| title_exact_search | Marketing for sustainability towards transactional policy-making |
| title_full | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_fullStr | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_full_unstemmed | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_short | Marketing for sustainability |
| title_sort | marketing for sustainability towards transactional policy making |
| title_sub | towards transactional policy-making |
| topic | BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects |
| topic_facet | BUSINESS & ECONOMICS / Development / Sustainable Development BUSINESS & ECONOMICS / Environmental Economics Environmental policy / Economic aspects Marketing Sustainable development Sustainable development / Government policy Overheidsvoorlichting Duurzame ontwikkeling Beleidsvorming Massacommunicatie Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Government policy Environmental policy Economic aspects |
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| work_keys_str_mv | AT bartelsgc marketingforsustainabilitytowardstransactionalpolicymaking AT nelissenwil marketingforsustainabilitytowardstransactionalpolicymaking |