Marketing for sustainability: towards transactional policy-making
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
IOS
2002
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication |
| Beschreibung: | 1 Online-Ressource (xiii, 507 pages) |
| ISBN: | 0585458960 1586032046 1601294441 4274905098 9780585458960 9781586032043 9781601294449 9784274905094 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043123115 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2002 |||| o||u| ||||||eng d | ||
| 020 | |a 0585458960 |c electronic bk. |9 0-585-45896-0 | ||
| 020 | |a 1586032046 |c IOS |9 1-58603-204-6 | ||
| 020 | |a 1601294441 |9 1-60129-444-1 | ||
| 020 | |a 4274905098 |c Ohmsha |9 4-274-90509-8 | ||
| 020 | |a 9780585458960 |c electronic bk. |9 978-0-585-45896-0 | ||
| 020 | |a 9781586032043 |c IOS |9 978-1-58603-204-3 | ||
| 020 | |a 9781601294449 |9 978-1-60129-444-9 | ||
| 020 | |a 9784274905094 |c Ohmsha |9 978-4-274-90509-4 | ||
| 035 | |a (OCoLC)53022712 | ||
| 035 | |a (DE-599)BVBBV043123115 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 338.927 |2 22 | |
| 245 | 1 | 0 | |a Marketing for sustainability |b towards transactional policy-making |c edited by Gerard Bartels and Wil Nelissen |
| 264 | 1 | |a Amsterdam |b IOS |c 2002 | |
| 300 | |a 1 Online-Ressource (xiii, 507 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication | ||
| 500 | |a This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Sustainable Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Environmental Economics |2 bisacsh | |
| 650 | 7 | |a Environmental policy / Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sustainable development |2 fast | |
| 650 | 7 | |a Sustainable development / Government policy |2 fast | |
| 650 | 7 | |a Overheidsvoorlichting |2 gtt | |
| 650 | 7 | |a Duurzame ontwikkeling |2 gtt | |
| 650 | 7 | |a Beleidsvorming |2 gtt | |
| 650 | 7 | |a Massacommunicatie |2 gtt | |
| 650 | 4 | |a Nachhaltigkeit | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Umweltpolitik | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Sustainable development | |
| 650 | 4 | |a Sustainable development |x Government policy | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Environmental policy |x Economic aspects | |
| 700 | 1 | |a Bartels, G. C. |e Sonstige |4 oth | |
| 700 | 1 | |a Nelissen, Wil |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028547306 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175554454224896 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043123115 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)53022712 (DE-599)BVBBV043123115 |
| dewey-full | 338.927 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.927 |
| dewey-search | 338.927 |
| dewey-sort | 3338.927 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03416nmm a2200661zc 4500</leader><controlfield tag="001">BV043123115</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0585458960</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-585-45896-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1586032046</subfield><subfield code="c">IOS</subfield><subfield code="9">1-58603-204-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1601294441</subfield><subfield code="9">1-60129-444-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">4274905098</subfield><subfield code="c">Ohmsha</subfield><subfield code="9">4-274-90509-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780585458960</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-585-45896-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781586032043</subfield><subfield code="c">IOS</subfield><subfield code="9">978-1-58603-204-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781601294449</subfield><subfield code="9">978-1-60129-444-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9784274905094</subfield><subfield code="c">Ohmsha</subfield><subfield code="9">978-4-274-90509-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)53022712</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043123115</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.927</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing for sustainability</subfield><subfield code="b">towards transactional policy-making</subfield><subfield code="c">edited by Gerard Bartels and Wil Nelissen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">IOS</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiii, 507 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Development / Sustainable Development</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Environmental Economics</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Environmental policy / Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sustainable development</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sustainable development / Government policy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Overheidsvoorlichting</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Duurzame ontwikkeling</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Beleidsvorming</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Massacommunicatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Nachhaltigkeit</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Politik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Umweltpolitik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sustainable development</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sustainable development</subfield><subfield code="x">Government policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Environmental policy</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bartels, G. C.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nelissen, Wil</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028547306</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043123115 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:08Z |
| institution | BVB |
| isbn | 0585458960 1586032046 1601294441 4274905098 9780585458960 9781586032043 9781601294449 9784274905094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028547306 |
| oclc_num | 53022712 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xiii, 507 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | IOS |
| record_format | marc |
| spelling | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen Amsterdam IOS 2002 1 Online-Ressource (xiii, 507 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects Bartels, G. C. Sonstige oth Nelissen, Wil Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 Aggregator Volltext |
| spellingShingle | Marketing for sustainability towards transactional policy-making BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects |
| title | Marketing for sustainability towards transactional policy-making |
| title_auth | Marketing for sustainability towards transactional policy-making |
| title_exact_search | Marketing for sustainability towards transactional policy-making |
| title_full | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_fullStr | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_full_unstemmed | Marketing for sustainability towards transactional policy-making edited by Gerard Bartels and Wil Nelissen |
| title_short | Marketing for sustainability |
| title_sort | marketing for sustainability towards transactional policy making |
| title_sub | towards transactional policy-making |
| topic | BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Environmental Economics bisacsh Environmental policy / Economic aspects fast Marketing fast Sustainable development fast Sustainable development / Government policy fast Overheidsvoorlichting gtt Duurzame ontwikkeling gtt Beleidsvorming gtt Massacommunicatie gtt Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Sustainable development Government policy Marketing Environmental policy Economic aspects |
| topic_facet | BUSINESS & ECONOMICS / Development / Sustainable Development BUSINESS & ECONOMICS / Environmental Economics Environmental policy / Economic aspects Marketing Sustainable development Sustainable development / Government policy Overheidsvoorlichting Duurzame ontwikkeling Beleidsvorming Massacommunicatie Nachhaltigkeit Politik Umweltpolitik Wirtschaft Sustainable development Government policy Environmental policy Economic aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87564 |
| work_keys_str_mv | AT bartelsgc marketingforsustainabilitytowardstransactionalpolicymaking AT nelissenwil marketingforsustainabilitytowardstransactionalpolicymaking |