Brands and branding:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Profile Books
2003
|
| Schriftenreihe: | Economist series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als |
| Beschreibung: | 1 Online-Ressource (xv, 256 p.) |
| ISBN: | 1847650007 186197664X 9781847650009 9781861976642 |
Internformat
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| 500 | |a Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als | ||
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| id | DE-604.BV043122892 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:08Z |
| institution | BVB |
| isbn | 1847650007 186197664X 9781847650009 9781861976642 |
| language | English |
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| oclc_num | 277199927 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xv, 256 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Profile Books |
| record_format | marc |
| series2 | Economist series |
| spelling | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] London Profile Books 2003 1 Online-Ressource (xv, 256 p.) txt rdacontent c rdamedia cr rdacarrier Economist series Includes bibliographical references and index pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Merken gtt Marketing gtt Brand name products fast Brand name products / Forecasting fast Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting Clifton, Rita Sonstige oth Simmons, John Sonstige oth Ahmad, Sameena Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=179682 Aggregator Volltext |
| spellingShingle | Brands and branding BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Merken gtt Marketing gtt Brand name products fast Brand name products / Forecasting fast Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| title | Brands and branding |
| title_auth | Brands and branding |
| title_exact_search | Brands and branding |
| title_full | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_fullStr | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_full_unstemmed | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_short | Brands and branding |
| title_sort | brands and branding |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Merken gtt Marketing gtt Brand name products fast Brand name products / Forecasting fast Brand name products / Management fast Branding (Marketing) fast Wirtschaft Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Merken Marketing Brand name products Brand name products / Forecasting Brand name products / Management Branding (Marketing) Wirtschaft Brand name products Management Brand name products Forecasting |
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