Moderating focus groups: a practical guide for group facilitation
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Bibliographische Detailangaben
1. Verfasser: Greenbaum, Thomas L. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks SAGE Publications c2000
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Beschreibung:Includes index. - Description based upon print version of record
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary
Beschreibung:1 Online-Ressource (263 p.)
ISBN:1452251754
9781452251752

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