Researching the public opinion environment: theories and methods
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publications
2000
|
| Series: | Sage series in public relations
v. 3 |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and indexes Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media |
| Physical Description: | 1 Online-Ressource (313 pages) |
| ISBN: | 0761915311 1452251940 9780761915317 9781452251943 |
Staff View
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV043122018 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2000 |||| o||u| ||||||eng d | ||
| 020 | |a 0761915311 |c Trade Paper |9 0-7619-1531-1 | ||
| 020 | |a 1452251940 |c electronic bk. |9 1-4522-5194-0 | ||
| 020 | |a 9780761915317 |9 978-0-7619-1531-7 | ||
| 020 | |a 9781452251943 |c electronic bk. |9 978-1-4522-5194-3 | ||
| 035 | |a (OCoLC)809774024 | ||
| 035 | |a (DE-599)BVBBV043122018 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 303.38072 |2 21 | |
| 100 | 1 | |a Ferguson, Sherry Devereaux |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Researching the public opinion environment |b theories and methods |c Sherry Devereaux Ferguson |
| 264 | 1 | |a Thousand Oaks |b SAGE Publications |c 2000 | |
| 300 | |a 1 Online-Ressource (313 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Sage series in public relations |v v. 3 | |
| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media | ||
| 650 | 7 | |a SOCIAL SCIENCE / General |2 bisacsh | |
| 650 | 7 | |a Mass media and public opinion |2 fast | |
| 650 | 7 | |a Public opinion |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
| 650 | 4 | |a Public opinion | |
| 650 | 4 | |a Public opinion polls | |
| 650 | 4 | |a Mass media and public opinion | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028546209 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804175552385384448 |
|---|---|
| any_adam_object | |
| author | Ferguson, Sherry Devereaux |
| author_facet | Ferguson, Sherry Devereaux |
| author_role | aut |
| author_sort | Ferguson, Sherry Devereaux |
| author_variant | s d f sd sdf |
| building | Verbundindex |
| bvnumber | BV043122018 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)809774024 (DE-599)BVBBV043122018 |
| dewey-full | 303.38072 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.38072 |
| dewey-search | 303.38072 |
| dewey-sort | 3303.38072 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02434nmm a2200469zcb4500</leader><controlfield tag="001">BV043122018</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2000 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761915311</subfield><subfield code="c">Trade Paper</subfield><subfield code="9">0-7619-1531-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452251940</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4522-5194-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761915317</subfield><subfield code="9">978-0-7619-1531-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452251943</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4522-5194-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)809774024</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043122018</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">303.38072</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ferguson, Sherry Devereaux</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Researching the public opinion environment</subfield><subfield code="b">theories and methods</subfield><subfield code="c">Sherry Devereaux Ferguson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks</subfield><subfield code="b">SAGE Publications</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (313 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Sage series in public relations</subfield><subfield code="v">v. 3</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mass media and public opinion</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public opinion</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public opinion polls</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public opinion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public opinion polls</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media and public opinion</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028546209</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043122018 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:06Z |
| institution | BVB |
| isbn | 0761915311 1452251940 9780761915317 9781452251943 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028546209 |
| oclc_num | 809774024 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (313 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | SAGE Publications |
| record_format | marc |
| series2 | Sage series in public relations |
| spelling | Ferguson, Sherry Devereaux Verfasser aut Researching the public opinion environment theories and methods Sherry Devereaux Ferguson Thousand Oaks SAGE Publications 2000 1 Online-Ressource (313 pages) txt rdacontent c rdamedia cr rdacarrier Sage series in public relations v. 3 Includes bibliographical references and indexes Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media SOCIAL SCIENCE / General bisacsh Mass media and public opinion fast Public opinion fast Public opinion polls fast Public opinion Public opinion polls Mass media and public opinion http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894 Aggregator Volltext |
| spellingShingle | Ferguson, Sherry Devereaux Researching the public opinion environment theories and methods SOCIAL SCIENCE / General bisacsh Mass media and public opinion fast Public opinion fast Public opinion polls fast Public opinion Public opinion polls Mass media and public opinion |
| title | Researching the public opinion environment theories and methods |
| title_auth | Researching the public opinion environment theories and methods |
| title_exact_search | Researching the public opinion environment theories and methods |
| title_full | Researching the public opinion environment theories and methods Sherry Devereaux Ferguson |
| title_fullStr | Researching the public opinion environment theories and methods Sherry Devereaux Ferguson |
| title_full_unstemmed | Researching the public opinion environment theories and methods Sherry Devereaux Ferguson |
| title_short | Researching the public opinion environment |
| title_sort | researching the public opinion environment theories and methods |
| title_sub | theories and methods |
| topic | SOCIAL SCIENCE / General bisacsh Mass media and public opinion fast Public opinion fast Public opinion polls fast Public opinion Public opinion polls Mass media and public opinion |
| topic_facet | SOCIAL SCIENCE / General Mass media and public opinion Public opinion Public opinion polls |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477894 |
| work_keys_str_mv | AT fergusonsherrydevereaux researchingthepublicopinionenvironmenttheoriesandmethods |