Boom: marketing to the ultimate power consumer--the baby boomer woman
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
©2006
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 225-228) and index Introduction - She's the emerging power consumer -- - She's the sweet spot: the new demographic of choice - On marketing to technology optimists - Rose Rodd -- - On marketing to baby boomer women in Canada - Anne-Marie Caron -- - On baby boomer women and experimentation - Jan DeLyser -- - On forging an emotional connection with her - Kate Quinn -- - On recognizing her as a driving force in the markeplace - Amy Marentic -- - She's complex: why there's no such thing as "the" baby boomer woman - On appealing to her values - Joanne Sachse Mogren -- - On getting nostalgia right - Cindy Marshall -- - On the difference between marketing to men and to women - Caleb Mason -- - On why not to just shrink it and pink it - Fran Philip -- - On marketing to distinctions - Pepper Miller -- - On marketing to Hispanic baby boomer women - Isabel Valdés -- - She's her stage, not her age: leveraging her life transitions - On playing financial catch up - Lisa Caputo -- - On marketing to all her life stages - Wlliam D. Novelli -- - On high technology marketing to women - Gina Clark -- - On the power of creating brand personas - Claire Spofford -- - She's motivated: the 3-D view of her - On appealing to her psyche - Michael Bohn -- - On embracing both her demographic and psychographic drivers - Grant J. Schneider -- - On aspiring at midlife - Peggy Northrop, Brenda Saget Darling -- - On banking on women-owned businesses - Maria C. Coyne -- - On her quest for a free spirit - Federico Musi -- - She's in the driver's seat: she'll problem-solve her own way through the marketplace - On getting to the heart of the matter - Joe Teno -- - On focusing on the "why" vs. the "how" - Heidi Baker, Eden Jarrin -- - On the personal shopper approach to technology - Melissa McVicker -- - On paying attention to details - Kathy Moyer Dragon -- - On business "plus" - Anne Kelly -- - She's changing channels: shaping the new brandscape - On harnessing the power of women's solidarity - Adam Hicks -- - On real women selling to real women - Yvonne Saliba Pendleton -- - On referential not deferential marketing - Deborah Natansohn -- - On delivering beyond expectations - Rick Lovett -- - On staying relevant for the boomer woman - Ed Kinney -- - She's waiting: the marketer's call to action - On redressing the misconceptions - Dorothy Dowling -- - On getting past emotional bias - Christopher W. Bradley -- - On moving beyond the Holy Grail - Ira Mayer -- - On the evolution of marketing to the baby boomer woman - Lori Bitter |
| Beschreibung: | 1 Online-Ressource (xviii, 238 pages) |
| ISBN: | 0814429807 0814473903 9780814429808 9780814473900 |
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| 500 | |a Introduction - She's the emerging power consumer -- - She's the sweet spot: the new demographic of choice - On marketing to technology optimists - Rose Rodd -- - On marketing to baby boomer women in Canada - Anne-Marie Caron -- - On baby boomer women and experimentation - Jan DeLyser -- - On forging an emotional connection with her - Kate Quinn -- - On recognizing her as a driving force in the markeplace - Amy Marentic -- - She's complex: why there's no such thing as "the" baby boomer woman - On appealing to her values - Joanne Sachse Mogren -- - On getting nostalgia right - Cindy Marshall -- - On the difference between marketing to men and to women - Caleb Mason -- - On why not to just shrink it and pink it - Fran Philip -- - On marketing to distinctions - Pepper Miller -- - On marketing to Hispanic baby boomer women - Isabel Valdés -- - She's her stage, not her age: leveraging her life transitions - On playing financial catch up - Lisa Caputo -- | ||
| 500 | |a - On marketing to all her life stages - Wlliam D. Novelli -- - On high technology marketing to women - Gina Clark -- - On the power of creating brand personas - Claire Spofford -- - She's motivated: the 3-D view of her - On appealing to her psyche - Michael Bohn -- - On embracing both her demographic and psychographic drivers - Grant J. Schneider -- - On aspiring at midlife - Peggy Northrop, Brenda Saget Darling -- - On banking on women-owned businesses - Maria C. Coyne -- - On her quest for a free spirit - Federico Musi -- - She's in the driver's seat: she'll problem-solve her own way through the marketplace - On getting to the heart of the matter - Joe Teno -- - On focusing on the "why" vs. the "how" - Heidi Baker, Eden Jarrin -- - On the personal shopper approach to technology - Melissa McVicker -- - On paying attention to details - Kathy Moyer Dragon -- - On business "plus" - Anne Kelly -- - She's changing channels: shaping the new brandscape | ||
| 500 | |a - On harnessing the power of women's solidarity - Adam Hicks -- - On real women selling to real women - Yvonne Saliba Pendleton -- - On referential not deferential marketing - Deborah Natansohn -- - On delivering beyond expectations - Rick Lovett -- - On staying relevant for the boomer woman - Ed Kinney -- - She's waiting: the marketer's call to action - On redressing the misconceptions - Dorothy Dowling -- - On getting past emotional bias - Christopher W. Bradley -- - On moving beyond the Holy Grail - Ira Mayer -- - On the evolution of marketing to the baby boomer woman - Lori Bitter | ||
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Datensatz im Suchindex
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| author | Brown, Mary |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043120457 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:03Z |
| institution | BVB |
| isbn | 0814429807 0814473903 9780814429808 9780814473900 |
| language | English |
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| physical | 1 Online-Ressource (xviii, 238 pages) |
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| publishDate | 2006 |
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| publisher | American Management Association |
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| spelling | Brown, Mary Verfasser aut Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill New York American Management Association ©2006 1 Online-Ressource (xviii, 238 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 225-228) and index Introduction - She's the emerging power consumer -- - She's the sweet spot: the new demographic of choice - On marketing to technology optimists - Rose Rodd -- - On marketing to baby boomer women in Canada - Anne-Marie Caron -- - On baby boomer women and experimentation - Jan DeLyser -- - On forging an emotional connection with her - Kate Quinn -- - On recognizing her as a driving force in the markeplace - Amy Marentic -- - She's complex: why there's no such thing as "the" baby boomer woman - On appealing to her values - Joanne Sachse Mogren -- - On getting nostalgia right - Cindy Marshall -- - On the difference between marketing to men and to women - Caleb Mason -- - On why not to just shrink it and pink it - Fran Philip -- - On marketing to distinctions - Pepper Miller -- - On marketing to Hispanic baby boomer women - Isabel Valdés -- - She's her stage, not her age: leveraging her life transitions - On playing financial catch up - Lisa Caputo -- - On marketing to all her life stages - Wlliam D. Novelli -- - On high technology marketing to women - Gina Clark -- - On the power of creating brand personas - Claire Spofford -- - She's motivated: the 3-D view of her - On appealing to her psyche - Michael Bohn -- - On embracing both her demographic and psychographic drivers - Grant J. Schneider -- - On aspiring at midlife - Peggy Northrop, Brenda Saget Darling -- - On banking on women-owned businesses - Maria C. Coyne -- - On her quest for a free spirit - Federico Musi -- - She's in the driver's seat: she'll problem-solve her own way through the marketplace - On getting to the heart of the matter - Joe Teno -- - On focusing on the "why" vs. the "how" - Heidi Baker, Eden Jarrin -- - On the personal shopper approach to technology - Melissa McVicker -- - On paying attention to details - Kathy Moyer Dragon -- - On business "plus" - Anne Kelly -- - She's changing channels: shaping the new brandscape - On harnessing the power of women's solidarity - Adam Hicks -- - On real women selling to real women - Yvonne Saliba Pendleton -- - On referential not deferential marketing - Deborah Natansohn -- - On delivering beyond expectations - Rick Lovett -- - On staying relevant for the boomer woman - Ed Kinney -- - She's waiting: the marketer's call to action - On redressing the misconceptions - Dorothy Dowling -- - On getting past emotional bias - Christopher W. Bradley -- - On moving beyond the Holy Grail - Ira Mayer -- - On the evolution of marketing to the baby boomer woman - Lori Bitter BUSINESS & ECONOMICS / Marketing / Research bisacsh Baby boom generation fast Consumer behavior fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumer behavior Marketing Baby boom generation Frau (DE-588)4018202-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Frau (DE-588)4018202-2 s Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s 1\p DE-604 Orsborn, Carol Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=164970 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brown, Mary Boom marketing to the ultimate power consumer--the baby boomer woman BUSINESS & ECONOMICS / Marketing / Research bisacsh Baby boom generation fast Consumer behavior fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumer behavior Marketing Baby boom generation Frau (DE-588)4018202-2 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4018202-2 (DE-588)4037589-4 (DE-588)4117714-9 |
| title | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_auth | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_exact_search | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_full | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_fullStr | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_full_unstemmed | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_short | Boom |
| title_sort | boom marketing to the ultimate power consumer the baby boomer woman |
| title_sub | marketing to the ultimate power consumer--the baby boomer woman |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Baby boom generation fast Consumer behavior fast Marketing fast Women consumers fast Wirtschaft Women consumers Consumer behavior Marketing Baby boom generation Frau (DE-588)4018202-2 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Baby boom generation Consumer behavior Marketing Women consumers Wirtschaft Frau Zielgruppe |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=164970 |
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