Audience analysis:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
Sage Publications
c1997
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 151-161) and index 1 - A Concept With a History -- - 2 - The Audience in Communication Theory and Research -- - 3 - Typologies of Audience -- - 4 - Questions of Media Reach -- - 5 - Principles of Audience Formation and Continuity -- - 6 - Audience Practices: Social Uses of the Media -- - 7 - Communicator-Audience Relations -- - 8 - The Audience in Flux -- - 9 - The Future of the Audience Concept In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies |
| Beschreibung: | 1 Online-Ressource (x, 166 p.) |
| ISBN: | 0761910018 0761910026 1452263604 9780761910015 9780761910022 9781452263601 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043120129 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s1997 |||| o||u| ||||||eng d | ||
| 020 | |a 0761910018 |9 0-7619-1001-8 | ||
| 020 | |a 0761910026 |9 0-7619-1002-6 | ||
| 020 | |a 1452263604 |c electronic bk. |9 1-4522-6360-4 | ||
| 020 | |a 9780761910015 |9 978-0-7619-1001-5 | ||
| 020 | |a 9780761910022 |9 978-0-7619-1002-2 | ||
| 020 | |a 9781452263601 |c electronic bk. |9 978-1-4522-6360-1 | ||
| 035 | |a (OCoLC)808376153 | ||
| 035 | |a (DE-599)BVBBV043120129 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 302.23 |2 22 | |
| 100 | 1 | |a McQuail, Denis |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Audience analysis |c Denis McQuail |
| 264 | 1 | |a Thousand Oaks, Calif. |b Sage Publications |c c1997 | |
| 300 | |a 1 Online-Ressource (x, 166 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references (p. 151-161) and index | ||
| 500 | |a 1 - A Concept With a History -- - 2 - The Audience in Communication Theory and Research -- - 3 - Typologies of Audience -- - 4 - Questions of Media Reach -- - 5 - Principles of Audience Formation and Continuity -- - 6 - Audience Practices: Social Uses of the Media -- - 7 - Communicator-Audience Relations -- - 8 - The Audience in Flux -- - 9 - The Future of the Audience Concept | ||
| 500 | |a In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology | ||
| 500 | |a Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies | ||
| 650 | 7 | |a Massamedia |2 gtt | |
| 650 | 7 | |a Publieksonderzoek |2 gtt | |
| 650 | 4 | |a Médias / Publics | |
| 650 | 7 | |a Massenmedien |2 swd | |
| 650 | 7 | |a Publikum |2 swd | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies |2 bisacsh | |
| 650 | 7 | |a Mass media / Audiences |2 fast | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Medien | |
| 650 | 4 | |a Mass media |x Audiences | |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Publikum |0 (DE-588)4047764-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 0 | 1 | |a Publikum |0 (DE-588)4047764-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028544320 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175548733194240 |
|---|---|
| any_adam_object | |
| author | McQuail, Denis |
| author_facet | McQuail, Denis |
| author_role | aut |
| author_sort | McQuail, Denis |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV043120129 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)808376153 (DE-599)BVBBV043120129 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03910nmm a2200625zc 4500</leader><controlfield tag="001">BV043120129</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s1997 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761910018</subfield><subfield code="9">0-7619-1001-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761910026</subfield><subfield code="9">0-7619-1002-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452263604</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4522-6360-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761910015</subfield><subfield code="9">978-0-7619-1001-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761910022</subfield><subfield code="9">978-0-7619-1002-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452263601</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4522-6360-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808376153</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043120129</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.23</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McQuail, Denis</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Audience analysis</subfield><subfield code="c">Denis McQuail</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, Calif.</subfield><subfield code="b">Sage Publications</subfield><subfield code="c">c1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (x, 166 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 151-161) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">1 - A Concept With a History -- - 2 - The Audience in Communication Theory and Research -- - 3 - Typologies of Audience -- - 4 - Questions of Media Reach -- - 5 - Principles of Audience Formation and Continuity -- - 6 - Audience Practices: Social Uses of the Media -- - 7 - Communicator-Audience Relations -- - 8 - The Audience in Flux -- - 9 - The Future of the Audience Concept</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Massamedia</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publieksonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Médias / Publics</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publikum</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SOCIAL SCIENCE / Media Studies</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mass media / Audiences</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Massenmedien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Medien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media</subfield><subfield code="x">Audiences</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Publikum</subfield><subfield code="0">(DE-588)4047764-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Massenmedien</subfield><subfield code="0">(DE-588)4037877-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Publikum</subfield><subfield code="0">(DE-588)4047764-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028544320</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043120129 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:03Z |
| institution | BVB |
| isbn | 0761910018 0761910026 1452263604 9780761910015 9780761910022 9781452263601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028544320 |
| oclc_num | 808376153 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (x, 166 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | McQuail, Denis Verfasser aut Audience analysis Denis McQuail Thousand Oaks, Calif. Sage Publications c1997 1 Online-Ressource (x, 166 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 151-161) and index 1 - A Concept With a History -- - 2 - The Audience in Communication Theory and Research -- - 3 - Typologies of Audience -- - 4 - Questions of Media Reach -- - 5 - Principles of Audience Formation and Continuity -- - 6 - Audience Practices: Social Uses of the Media -- - 7 - Communicator-Audience Relations -- - 8 - The Audience in Flux -- - 9 - The Future of the Audience Concept In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies Massamedia gtt Publieksonderzoek gtt Médias / Publics Massenmedien swd Publikum swd SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Publikum (DE-588)4047764-2 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McQuail, Denis Audience analysis Massamedia gtt Publieksonderzoek gtt Médias / Publics Massenmedien swd Publikum swd SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4047764-2 |
| title | Audience analysis |
| title_auth | Audience analysis |
| title_exact_search | Audience analysis |
| title_full | Audience analysis Denis McQuail |
| title_fullStr | Audience analysis Denis McQuail |
| title_full_unstemmed | Audience analysis Denis McQuail |
| title_short | Audience analysis |
| title_sort | audience analysis |
| topic | Massamedia gtt Publieksonderzoek gtt Médias / Publics Massenmedien swd Publikum swd SOCIAL SCIENCE / Media Studies bisacsh Mass media / Audiences fast Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd |
| topic_facet | Massamedia Publieksonderzoek Médias / Publics Massenmedien Publikum SOCIAL SCIENCE / Media Studies Mass media / Audiences Medien Mass media Audiences |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474146 |
| work_keys_str_mv | AT mcquaildenis audienceanalysis |