The she spot: why women are the market for changing the world--and how to reach them
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
©2008
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | BK business book
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 157-168) and index Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box |
| Beschreibung: | 1 Online-Ressource (xxiii, 187 pages) |
| ISBN: | 1576754723 1576757838 1609944283 9781576754726 9781576757833 9781609944285 |
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| 100 | 1 | |a Witter, Lisa |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The she spot |b why women are the market for changing the world--and how to reach them |c Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco |b Berrett-Koehler Publishers |c ©2008 | |
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| 490 | 0 | |a BK business book | |
| 500 | |a Includes bibliographical references (pages 157-168) and index | ||
| 500 | |a Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world | ||
| 500 | |a Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Social marketing |2 fast | |
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Datensatz im Suchindex
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| author | Witter, Lisa |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34082 |
| dewey-search | 658.8/34082 |
| dewey-sort | 3658.8 534082 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV043119937 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:02Z |
| institution | BVB |
| isbn | 1576754723 1576757838 1609944283 9781576754726 9781576757833 9781609944285 |
| language | English |
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| spelling | Witter, Lisa Verfasser aut The she spot why women are the market for changing the world--and how to reach them Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg 1st ed San Francisco Berrett-Koehler Publishers ©2008 1 Online-Ressource (xxiii, 187 pages) txt rdacontent c rdamedia cr rdacarrier BK business book Includes bibliographical references (pages 157-168) and index Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast Wirtschaft Women consumers United States Social marketing United States Women in nonprofit organizations United States USA Chen, Lisa Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260679 Aggregator Volltext |
| spellingShingle | Witter, Lisa The she spot why women are the market for changing the world--and how to reach them BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast Wirtschaft Women consumers United States Social marketing United States Women in nonprofit organizations United States |
| title | The she spot why women are the market for changing the world--and how to reach them |
| title_auth | The she spot why women are the market for changing the world--and how to reach them |
| title_exact_search | The she spot why women are the market for changing the world--and how to reach them |
| title_full | The she spot why women are the market for changing the world--and how to reach them Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| title_fullStr | The she spot why women are the market for changing the world--and how to reach them Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| title_full_unstemmed | The she spot why women are the market for changing the world--and how to reach them Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| title_short | The she spot |
| title_sort | the she spot why women are the market for changing the world and how to reach them |
| title_sub | why women are the market for changing the world--and how to reach them |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Social marketing fast Women consumers fast Women in nonprofit organizations fast Wirtschaft Women consumers United States Social marketing United States Women in nonprofit organizations United States |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Marketing / General Social marketing Women consumers Women in nonprofit organizations Wirtschaft Women consumers United States Social marketing United States Women in nonprofit organizations United States USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260679 |
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