Driving growth through innovation: how leading firms are transforming their futures
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
c2008
|
| Ausgabe: | 2nd ed., rev. and updated |
| Schriftenreihe: | BK business book
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. 191-201) and index What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer |
| Beschreibung: | 1 Online-Ressource (224 p.) |
| ISBN: | 1576755541 9781576755549 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043118843 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 1576755541 |c electronic bk. |9 1-57675-554-1 | ||
| 020 | |a 9781576755549 |c electronic bk. |9 978-1-57675-554-9 | ||
| 035 | |a (OCoLC)471127284 | ||
| 035 | |a (DE-599)BVBBV043118843 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.4/063 |2 22 | |
| 100 | 1 | |a Tucker, Robert B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Driving growth through innovation |b how leading firms are transforming their futures |c Robert B. Tucker |
| 250 | |a 2nd ed., rev. and updated | ||
| 264 | 1 | |a San Francisco |b Berrett-Koehler Publishers |c c2008 | |
| 300 | |a 1 Online-Ressource (224 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a BK business book | |
| 500 | |a Includes bibliographical references (p. 191-201) and index | ||
| 500 | |a What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm | ||
| 500 | |a You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Structural Adjustment |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Technological innovations |x Management | |
| 650 | 4 | |a Technological innovations |z United States |x Management |v Case studies | |
| 650 | 0 | 7 | |a Unternehmenswachstum |0 (DE-588)4078620-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmenswachstum |0 (DE-588)4078620-1 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-57675-495-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-57675-495-5 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028543034 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175546161037312 |
|---|---|
| any_adam_object | |
| author | Tucker, Robert B. |
| author_facet | Tucker, Robert B. |
| author_role | aut |
| author_sort | Tucker, Robert B. |
| author_variant | r b t rb rbt |
| building | Verbundindex |
| bvnumber | BV043118843 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)471127284 (DE-599)BVBBV043118843 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed., rev. and updated |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04251nmm a2200553zc 4500</leader><controlfield tag="001">BV043118843</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1576755541</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-57675-554-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781576755549</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-57675-554-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)471127284</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043118843</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/063</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tucker, Robert B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Driving growth through innovation</subfield><subfield code="b">how leading firms are transforming their futures</subfield><subfield code="c">Robert B. Tucker</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed., rev. and updated</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Berrett-Koehler Publishers</subfield><subfield code="c">c2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (224 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">BK business book</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 191-201) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Structural Adjustment</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield><subfield code="z">United States</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-57675-495-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-57675-495-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028543034</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV043118843 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:00Z |
| institution | BVB |
| isbn | 1576755541 9781576755549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028543034 |
| oclc_num | 471127284 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (224 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Berrett-Koehler Publishers |
| record_format | marc |
| series2 | BK business book |
| spelling | Tucker, Robert B. Verfasser aut Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker 2nd ed., rev. and updated San Francisco Berrett-Koehler Publishers c2008 1 Online-Ressource (224 p.) txt rdacontent c rdamedia cr rdacarrier BK business book Includes bibliographical references (p. 191-201) and index What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer BUSINESS & ECONOMICS / Structural Adjustment bisacsh Wirtschaft Technological innovations Management Technological innovations United States Management Case studies Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmenswachstum (DE-588)4078620-1 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 1-57675-495-2 Erscheint auch als Druck-Ausgabe, Paperback 978-1-57675-495-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tucker, Robert B. Driving growth through innovation how leading firms are transforming their futures BUSINESS & ECONOMICS / Structural Adjustment bisacsh Wirtschaft Technological innovations Management Technological innovations United States Management Case studies Unternehmenswachstum (DE-588)4078620-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4161817-8 (DE-588)4522595-3 |
| title | Driving growth through innovation how leading firms are transforming their futures |
| title_auth | Driving growth through innovation how leading firms are transforming their futures |
| title_exact_search | Driving growth through innovation how leading firms are transforming their futures |
| title_full | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_fullStr | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_full_unstemmed | Driving growth through innovation how leading firms are transforming their futures Robert B. Tucker |
| title_short | Driving growth through innovation |
| title_sort | driving growth through innovation how leading firms are transforming their futures |
| title_sub | how leading firms are transforming their futures |
| topic | BUSINESS & ECONOMICS / Structural Adjustment bisacsh Wirtschaft Technological innovations Management Technological innovations United States Management Case studies Unternehmenswachstum (DE-588)4078620-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Structural Adjustment Wirtschaft Technological innovations Management Technological innovations United States Management Case studies Unternehmenswachstum Innovationsmanagement USA Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260765 |
| work_keys_str_mv | AT tuckerrobertb drivinggrowththroughinnovationhowleadingfirmsaretransformingtheirfutures |