The mass marketing of politics: democracy in an age of manufactured images
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
Sage Publications
c1999
|
| Schriftenreihe: | American Ser
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 147-153) and indexes The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. |
| Beschreibung: | 1 Online-Ressource (xviii, 166 p.) |
| ISBN: | 0761909583 0761909591 1452263647 9780761909583 9780761909590 9781452263649 |
Internformat
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| 500 | |a The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution | ||
| 500 | |a "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. | ||
| 648 | 7 | |a 1900 - 1999 |2 fast | |
| 650 | 4 | |a Marketing politique / États-Unis | |
| 650 | 4 | |a Présidents / États-Unis / Élections | |
| 650 | 4 | |a Démocratie / États-Unis | |
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| 650 | 7 | |a Verkiezingen |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
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| 650 | 7 | |a Marketing politique / États-Unis |2 ram | |
| 650 | 7 | |a Propagande électorale / Etats-Unis |2 ram | |
| 650 | 7 | |a Présidents / Etats-Unis / Election |2 ram | |
| 650 | 7 | |a Demokratie |2 swd | |
| 650 | 7 | |a Wahlkampf |2 swd | |
| 650 | 7 | |a Marketing |2 swd | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / General |2 bisacsh | |
| 650 | 7 | |a Democracy |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Political science |2 fast | |
| 650 | 7 | |a Presidents / Election |2 fast | |
| 650 | 4 | |a Medien | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Politische Wissenschaft | |
| 650 | 4 | |a Political campaigns |z United States | |
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Datensatz im Suchindex
| _version_ | 1804175544708759552 |
|---|---|
| any_adam_object | |
| author | Newman, Bruce I. 1953- |
| author_GND | (DE-588)170315339 |
| author_facet | Newman, Bruce I. 1953- |
| author_role | aut |
| author_sort | Newman, Bruce I. 1953- |
| author_variant | b i n bi bin |
| building | Verbundindex |
| bvnumber | BV043118083 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)808377028 (DE-599)BVBBV043118083 |
| dewey-full | 324.7/2/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/2/0973 |
| dewey-search | 324.7/2/0973 |
| dewey-sort | 3324.7 12 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | 1900 - 1999 fast |
| era_facet | 1900 - 1999 |
| format | Electronic eBook |
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| id | DE-604.BV043118083 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:59Z |
| institution | BVB |
| isbn | 0761909583 0761909591 1452263647 9780761909583 9780761909590 9781452263649 |
| language | English |
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| spelling | Newman, Bruce I. 1953- Verfasser (DE-588)170315339 aut The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman Thousand Oaks Sage Publications c1999 1 Online-Ressource (xviii, 166 p.) txt rdacontent c rdamedia cr rdacarrier American Ser Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. 147-153) and indexes The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET. 1900 - 1999 fast Marketing politique / États-Unis Présidents / États-Unis / Élections Démocratie / États-Unis Politiek gtt Verkiezingen gtt Marketing gtt Massamedia gtt Marketing politique / États-Unis ram Propagande électorale / Etats-Unis ram Présidents / Etats-Unis / Election ram Demokratie swd Wahlkampf swd Marketing swd POLITICAL SCIENCE / Political Process / General bisacsh Democracy fast Marketing fast Political campaigns fast Political science fast Presidents / Election fast Medien Politik Politische Wissenschaft Political campaigns United States Marketing United States Presidents United States Election Democracy United States Bevölkerung (DE-588)4006287-9 gnd rswk-swf Wahlverhalten (DE-588)4079009-5 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Bevölkerung (DE-588)4006287-9 s Wahlverhalten (DE-588)4079009-5 s Politik (DE-588)4046514-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474676 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Newman, Bruce I. 1953- The mass marketing of politics democracy in an age of manufactured images Marketing politique / États-Unis Présidents / États-Unis / Élections Démocratie / États-Unis Politiek gtt Verkiezingen gtt Marketing gtt Massamedia gtt Marketing politique / États-Unis ram Propagande électorale / Etats-Unis ram Présidents / Etats-Unis / Election ram Demokratie swd Wahlkampf swd Marketing swd POLITICAL SCIENCE / Political Process / General bisacsh Democracy fast Marketing fast Political campaigns fast Political science fast Presidents / Election fast Medien Politik Politische Wissenschaft Political campaigns United States Marketing United States Presidents United States Election Democracy United States Bevölkerung (DE-588)4006287-9 gnd Wahlverhalten (DE-588)4079009-5 gnd Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006287-9 (DE-588)4079009-5 (DE-588)4046514-7 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | The mass marketing of politics democracy in an age of manufactured images |
| title_auth | The mass marketing of politics democracy in an age of manufactured images |
| title_exact_search | The mass marketing of politics democracy in an age of manufactured images |
| title_full | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_fullStr | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_full_unstemmed | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_short | The mass marketing of politics |
| title_sort | the mass marketing of politics democracy in an age of manufactured images |
| title_sub | democracy in an age of manufactured images |
| topic | Marketing politique / États-Unis Présidents / États-Unis / Élections Démocratie / États-Unis Politiek gtt Verkiezingen gtt Marketing gtt Massamedia gtt Marketing politique / États-Unis ram Propagande électorale / Etats-Unis ram Présidents / Etats-Unis / Election ram Demokratie swd Wahlkampf swd Marketing swd POLITICAL SCIENCE / Political Process / General bisacsh Democracy fast Marketing fast Political campaigns fast Political science fast Presidents / Election fast Medien Politik Politische Wissenschaft Political campaigns United States Marketing United States Presidents United States Election Democracy United States Bevölkerung (DE-588)4006287-9 gnd Wahlverhalten (DE-588)4079009-5 gnd Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing politique / États-Unis Présidents / États-Unis / Élections Démocratie / États-Unis Politiek Verkiezingen Marketing Massamedia Propagande électorale / Etats-Unis Présidents / Etats-Unis / Election Demokratie Wahlkampf POLITICAL SCIENCE / Political Process / General Democracy Political campaigns Political science Presidents / Election Medien Politik Politische Wissenschaft Political campaigns United States Marketing United States Presidents United States Election Democracy United States Bevölkerung Wahlverhalten USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474676 |
| work_keys_str_mv | AT newmanbrucei themassmarketingofpoliticsdemocracyinanageofmanufacturedimages |