E-service: twenty-four ways to keep your customers when the competition is just a click away
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
2000
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 317-325) and index Chapter 1 - Remember the Klondike - 1 -- - Chapter 2 - Know Your Competition--Your Real Competition - 19 -- - Chapter 3 - Hockey-Stick Loyalty - 35 -- - Chapter 4 - The Anatomy of Customer-Pleasing E-Service: Seven Principles, Twenty-Four Keys - 51 -- - Chapter 5 - Practice Easy-to-Do-Business-With Thinking - 57 -- - Chapter 6 - Design for Distinction - 95 -- - Chapter 7 - Personalize the E-Experience - 117 -- - Chapter 8 - Deliver End-to-End Service - 149 -- - Chapter 9 - Encourage Human Contact - 181 -- - Chapter 10 - Make Recovery a Point of Pride - 217 -- - Chapter 11 - Build a Retention Strategy (or, out with the Teflon, in with the Velcro) - 241 -- - Chapter 12 - A Seven-Lesson Crash Course in E-Service Improvement - 263 -- - Chapter 13 - The Future of the Net: Take These Predictions to the Bank - 291 |
| Beschreibung: | 1 Online-Ressource (viii, 341 pages) |
| ISBN: | 0814406068 0814424635 9780814424636 |
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes bibliographical references (pages 317-325) and index | ||
| 500 | |a Chapter 1 - Remember the Klondike - 1 -- - Chapter 2 - Know Your Competition--Your Real Competition - 19 -- - Chapter 3 - Hockey-Stick Loyalty - 35 -- - Chapter 4 - The Anatomy of Customer-Pleasing E-Service: Seven Principles, Twenty-Four Keys - 51 -- - Chapter 5 - Practice Easy-to-Do-Business-With Thinking - 57 -- - Chapter 6 - Design for Distinction - 95 -- - Chapter 7 - Personalize the E-Experience - 117 -- - Chapter 8 - Deliver End-to-End Service - 149 -- - Chapter 9 - Encourage Human Contact - 181 -- - Chapter 10 - Make Recovery a Point of Pride - 217 -- - Chapter 11 - Build a Retention Strategy (or, out with the Teflon, in with the Velcro) - 241 -- - Chapter 12 - A Seven-Lesson Crash Course in E-Service Improvement - 263 -- - Chapter 13 - The Future of the Net: Take These Predictions to the Bank - 291 | ||
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Datensatz im Suchindex
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| author | Zemke, Ron |
| author_facet | Zemke, Ron |
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| author_sort | Zemke, Ron |
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| building | Verbundindex |
| bvnumber | BV043115370 |
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043115370 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:54Z |
| institution | BVB |
| isbn | 0814406068 0814424635 9780814424636 |
| language | English |
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| physical | 1 Online-Ressource (viii, 341 pages) |
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| publishDate | 2000 |
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| spelling | Zemke, Ron Verfasser aut E-service twenty-four ways to keep your customers when the competition is just a click away Ron Zemke, Tom Connellan New York American Management Association 2000 1 Online-Ressource (viii, 341 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 317-325) and index Chapter 1 - Remember the Klondike - 1 -- - Chapter 2 - Know Your Competition--Your Real Competition - 19 -- - Chapter 3 - Hockey-Stick Loyalty - 35 -- - Chapter 4 - The Anatomy of Customer-Pleasing E-Service: Seven Principles, Twenty-Four Keys - 51 -- - Chapter 5 - Practice Easy-to-Do-Business-With Thinking - 57 -- - Chapter 6 - Design for Distinction - 95 -- - Chapter 7 - Personalize the E-Experience - 117 -- - Chapter 8 - Deliver End-to-End Service - 149 -- - Chapter 9 - Encourage Human Contact - 181 -- - Chapter 10 - Make Recovery a Point of Pride - 217 -- - Chapter 11 - Build a Retention Strategy (or, out with the Teflon, in with the Velcro) - 241 -- - Chapter 12 - A Seven-Lesson Crash Course in E-Service Improvement - 263 -- - Chapter 13 - The Future of the Net: Take These Predictions to the Bank - 291 Consommateurs / Fidélité Marketing sur Internet BUSINESS & ECONOMICS / Customer Relations bisacsh Customer loyalty fast Internet marketing fast E-commerce gtt Relatiemarketing gtt Internet gtt Klantgerichtheid gtt Loyaliteit gtt Wirtschaft Customer loyalty Internet marketing Connellan, Thomas K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=48710 Aggregator Volltext |
| spellingShingle | Zemke, Ron E-service twenty-four ways to keep your customers when the competition is just a click away Consommateurs / Fidélité Marketing sur Internet BUSINESS & ECONOMICS / Customer Relations bisacsh Customer loyalty fast Internet marketing fast E-commerce gtt Relatiemarketing gtt Internet gtt Klantgerichtheid gtt Loyaliteit gtt Wirtschaft Customer loyalty Internet marketing |
| title | E-service twenty-four ways to keep your customers when the competition is just a click away |
| title_auth | E-service twenty-four ways to keep your customers when the competition is just a click away |
| title_exact_search | E-service twenty-four ways to keep your customers when the competition is just a click away |
| title_full | E-service twenty-four ways to keep your customers when the competition is just a click away Ron Zemke, Tom Connellan |
| title_fullStr | E-service twenty-four ways to keep your customers when the competition is just a click away Ron Zemke, Tom Connellan |
| title_full_unstemmed | E-service twenty-four ways to keep your customers when the competition is just a click away Ron Zemke, Tom Connellan |
| title_short | E-service |
| title_sort | e service twenty four ways to keep your customers when the competition is just a click away |
| title_sub | twenty-four ways to keep your customers when the competition is just a click away |
| topic | Consommateurs / Fidélité Marketing sur Internet BUSINESS & ECONOMICS / Customer Relations bisacsh Customer loyalty fast Internet marketing fast E-commerce gtt Relatiemarketing gtt Internet gtt Klantgerichtheid gtt Loyaliteit gtt Wirtschaft Customer loyalty Internet marketing |
| topic_facet | Consommateurs / Fidélité Marketing sur Internet BUSINESS & ECONOMICS / Customer Relations Customer loyalty Internet marketing E-commerce Relatiemarketing Internet Klantgerichtheid Loyaliteit Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=48710 |
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