Facebook marketing for dummies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
John Wiley & Sons
©2010
|
| Schriftenreihe: | --For dummies
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with v Facebook Marketing for Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book is Organized; Part I: Getting Started on Facebook; Part II: Putting Facebook to Work; Part III: Strategies for Advertising Success; Part IV: Riding the Facebook Viral Wave; Part V: The Part of Tens; Icons Used in This Book; Where to Go from Here; Part 1: Getting Started on Facebook; Chapter 1: Introducing Facebook Marketing Building a Presence on FacebookChasing the Changing Demographic; Homesteading on a Facebook Page; Who Uses Facebook Pages?; Why Create a Facebook Page?; Chapter 2: Joining the Facebook Community; So, What Took You So Long?; Networking in Facebook; Getting Started on Facebook; Logging into Facebook; Finding Friends for Fun and Profit; Chapter 3: Finding Your Way Around; The Home Page; The Top Navigation Toolbar; The Bottom Navigation; Part II: Put |
| Beschreibung: | 1 Online-Ressource (315 pages) |
| ISBN: | 0470584017 0470584025 0470584033 9780470584019 9780470584026 9780470584033 |
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Datensatz im Suchindex
| _version_ | 1804175538988777472 |
|---|---|
| any_adam_object | |
| author | Dunay, Paul |
| author_facet | Dunay, Paul |
| author_role | aut |
| author_sort | Dunay, Paul |
| author_variant | p d pd |
| building | Verbundindex |
| bvnumber | BV043115122 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)536076464 (DE-599)BVBBV043115122 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043115122 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:53Z |
| institution | BVB |
| isbn | 0470584017 0470584025 0470584033 9780470584019 9780470584026 9780470584033 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028539313 |
| oclc_num | 536076464 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (315 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | --For dummies |
| spelling | Dunay, Paul Verfasser aut Facebook marketing for dummies by Paul Dunay and Richard Krueger Hoboken John Wiley & Sons ©2010 1 Online-Ressource (315 pages) txt rdacontent c rdamedia cr rdacarrier --For dummies Includes index Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with v Facebook Marketing for Dummies; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book is Organized; Part I: Getting Started on Facebook; Part II: Putting Facebook to Work; Part III: Strategies for Advertising Success; Part IV: Riding the Facebook Viral Wave; Part V: The Part of Tens; Icons Used in This Book; Where to Go from Here; Part 1: Getting Started on Facebook; Chapter 1: Introducing Facebook Marketing Building a Presence on FacebookChasing the Changing Demographic; Homesteading on a Facebook Page; Who Uses Facebook Pages?; Why Create a Facebook Page?; Chapter 2: Joining the Facebook Community; So, What Took You So Long?; Networking in Facebook; Getting Started on Facebook; Logging into Facebook; Finding Friends for Fun and Profit; Chapter 3: Finding Your Way Around; The Home Page; The Top Navigation Toolbar; The Bottom Navigation; Part II: Put Facebook, Inc. (DE-588)16072396-6 gnd rswk-swf Facebook (Electronic resource) BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Facebook (Electronic resource) fast Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Facebook (DE-588)7679337-0 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Online-Marketing (DE-588)7706419-7 s Facebook (DE-588)7679337-0 s 1\p DE-604 Social Media (DE-588)4639271-3 s Soziale Software (DE-588)7550143-0 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Facebook, Inc. (DE-588)16072396-6 b 4\p DE-604 Marketinginstrument (DE-588)4214539-9 s 5\p DE-604 Viral Marketing (DE-588)7564917-2 s 6\p DE-604 Krueger, Richard Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=295990 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dunay, Paul Facebook marketing for dummies Facebook, Inc. (DE-588)16072396-6 gnd Facebook (Electronic resource) BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Facebook (Electronic resource) fast Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Facebook (DE-588)7679337-0 gnd Soziale Software (DE-588)7550143-0 gnd Viral Marketing (DE-588)7564917-2 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)16072396-6 (DE-588)4639271-3 (DE-588)4037589-4 (DE-588)4214539-9 (DE-588)7679337-0 (DE-588)7550143-0 (DE-588)7564917-2 (DE-588)7706419-7 (DE-588)4061963-1 |
| title | Facebook marketing for dummies |
| title_auth | Facebook marketing for dummies |
| title_exact_search | Facebook marketing for dummies |
| title_full | Facebook marketing for dummies by Paul Dunay and Richard Krueger |
| title_fullStr | Facebook marketing for dummies by Paul Dunay and Richard Krueger |
| title_full_unstemmed | Facebook marketing for dummies by Paul Dunay and Richard Krueger |
| title_short | Facebook marketing for dummies |
| title_sort | facebook marketing for dummies |
| topic | Facebook, Inc. (DE-588)16072396-6 gnd Facebook (Electronic resource) BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Facebook (Electronic resource) fast Internet advertising fast Internet marketing fast Wirtschaft Internet marketing Internet advertising Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Facebook (DE-588)7679337-0 gnd Soziale Software (DE-588)7550143-0 gnd Viral Marketing (DE-588)7564917-2 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Facebook, Inc. Facebook (Electronic resource) BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Internet advertising Internet marketing Wirtschaft Social Media Marketing Marketinginstrument Soziale Software Viral Marketing Online-Marketing Unternehmen |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=295990 |
| work_keys_str_mv | AT dunaypaul facebookmarketingfordummies AT kruegerrichard facebookmarketingfordummies |