Review of marketing research, Volume 4:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz [and others] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation |
| Beschreibung: | 1 Online-Ressource (xix, 202 pages) |
| ISBN: | 0765620928 076562124X 9780765620927 9780765621245 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.834 |
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| dewey-sort | 3658.834 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043113779 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:51Z |
| institution | BVB |
| isbn | 0765620928 076562124X 9780765620927 9780765621245 |
| language | English |
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| physical | 1 Online-Ressource (xix, 202 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | M.E. Sharpe |
| record_format | marc |
| spelling | Review of marketing research, Volume 4 edited by Naresh K. Malhotra Armonk, N.Y. M.E. Sharpe 2008 1 Online-Ressource (xix, 202 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz [and others] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing fast Marketing research fast Wirtschaft Marketing research Marketing Malhotra, Naresh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=275531 Aggregator Volltext |
| spellingShingle | Review of marketing research, Volume 4 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing fast Marketing research fast Wirtschaft Marketing research Marketing |
| title | Review of marketing research, Volume 4 |
| title_auth | Review of marketing research, Volume 4 |
| title_exact_search | Review of marketing research, Volume 4 |
| title_full | Review of marketing research, Volume 4 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research, Volume 4 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research, Volume 4 edited by Naresh K. Malhotra |
| title_short | Review of marketing research, Volume 4 |
| title_sort | review of marketing research volume 4 |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing fast Marketing research fast Wirtschaft Marketing research Marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Marketing Marketing research Wirtschaft |
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