Holdings: Marketing fashion :: THWS Bibkatalog

Marketing fashion:

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Bibliographic Details
Main Author:	Posner, Harriet (Author)
Format:	Electronic eBook
Language:	English
Published:	London Laurence King Pub. 2011
Series:	Portfolio (Laurence King Publishing)
Subjects:	Clothing trade Fashion Fashion merchandising HEALTH & FITNESS / Beauty & Grooming
Online Access:	FAW01 FAW02 Volltext
Item Description:	Includes index Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry Includes bibliographical references and index
Physical Description:	1 Online-Ressource (224 p.)
ISBN:	1780670834 1780674325 1856697231 9781780670836 9781780674322 9781856697231

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MARC


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264		1	\|a London \|b Laurence King Pub. \|c 2011
300			\|a 1 Online-Ressource (224 p.)
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500			\|a 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry
500			\|a Includes bibliographical references and index
650		7	\|a Clothing trade \|2 fast
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Record in the Search Index

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ctrlnum	(OCoLC)794493267 (DE-599)BVBBV043113027
dewey-full	391/.00688
dewey-hundreds	300 - Social sciences
dewey-ones	391 - Costume and personal appearance
dewey-raw	391/.00688
dewey-search	391/.00688
dewey-sort	3391 3688
dewey-tens	390 - Customs, etiquette, folklore
discipline	Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft
format	Electronic eBook
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id	DE-604.BV043113027
illustrated	Not Illustrated
indexdate	2024-07-10T07:17:49Z
institution	BVB
isbn	1780670834 1780674325 1856697231 9781780670836 9781780674322 9781856697231
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028537218
oclc_num	794493267
open_access_boolean
owner	DE-1046 DE-1047
owner_facet	DE-1046 DE-1047
physical	1 Online-Ressource (224 p.)
psigel	ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Laurence King Pub.
record_format	marc
series2	Portfolio (Laurence King Publishing)
spelling	Posner, Harriet Verfasser aut Marketing fashion Harriet Posner London Laurence King Pub. 2011 1 Online-Ressource (224 p.) txt rdacontent c rdamedia cr rdacarrier Portfolio (Laurence King Publishing) Includes index Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry Includes bibliographical references and index Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926121 Aggregator Volltext
spellingShingle	Posner, Harriet Marketing fashion Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion
title	Marketing fashion
title_auth	Marketing fashion
title_exact_search	Marketing fashion
title_full	Marketing fashion Harriet Posner
title_fullStr	Marketing fashion Harriet Posner
title_full_unstemmed	Marketing fashion Harriet Posner
title_short	Marketing fashion
title_sort	marketing fashion
topic	Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion
topic_facet	Clothing trade Fashion Fashion merchandising HEALTH & FITNESS / Beauty & Grooming
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926121
work_keys_str_mv	AT posnerharriet marketingfashion

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