Marketing fashion:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Pub.
2011
|
| Schriftenreihe: | Portfolio (Laurence King Publishing)
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (224 p.) |
| ISBN: | 1780670834 1780674325 1856697231 9781780670836 9781780674322 9781856697231 |
Internformat
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| 500 | |a Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing | ||
| 500 | |a 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Clothing trade |2 fast | |
| 650 | 7 | |a Fashion |2 fast | |
| 650 | 7 | |a Fashion merchandising |2 fast | |
| 650 | 7 | |a HEALTH & FITNESS / Beauty & Grooming |2 bisacsh | |
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Clothing trade | |
| 650 | 4 | |a Fashion | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Posner, Harriet |
| author_facet | Posner, Harriet |
| author_role | aut |
| author_sort | Posner, Harriet |
| author_variant | h p hp |
| building | Verbundindex |
| bvnumber | BV043113027 |
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| ctrlnum | (OCoLC)794493267 (DE-599)BVBBV043113027 |
| dewey-full | 391/.00688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 391 - Costume and personal appearance |
| dewey-raw | 391/.00688 |
| dewey-search | 391/.00688 |
| dewey-sort | 3391 3688 |
| dewey-tens | 390 - Customs, etiquette, folklore |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:49Z |
| institution | BVB |
| isbn | 1780670834 1780674325 1856697231 9781780670836 9781780674322 9781856697231 |
| language | English |
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| physical | 1 Online-Ressource (224 p.) |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Laurence King Pub. |
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| series2 | Portfolio (Laurence King Publishing) |
| spelling | Posner, Harriet Verfasser aut Marketing fashion Harriet Posner London Laurence King Pub. 2011 1 Online-Ressource (224 p.) txt rdacontent c rdamedia cr rdacarrier Portfolio (Laurence King Publishing) Includes index Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry Includes bibliographical references and index Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926121 Aggregator Volltext |
| spellingShingle | Posner, Harriet Marketing fashion Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion |
| title | Marketing fashion |
| title_auth | Marketing fashion |
| title_exact_search | Marketing fashion |
| title_full | Marketing fashion Harriet Posner |
| title_fullStr | Marketing fashion Harriet Posner |
| title_full_unstemmed | Marketing fashion Harriet Posner |
| title_short | Marketing fashion |
| title_sort | marketing fashion |
| topic | Clothing trade fast Fashion fast Fashion merchandising fast HEALTH & FITNESS / Beauty & Grooming bisacsh Fashion merchandising Clothing trade Fashion |
| topic_facet | Clothing trade Fashion Fashion merchandising HEALTH & FITNESS / Beauty & Grooming |
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