Improving the visibility and use of digital repositories through SEO:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
ALA TechSource, an imprint of the American Library Association
2013
|
| Schriftenreihe: | LITA guides
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers |
| Beschreibung: | 1 Online-Ressource (viii, 128 pages) |
| ISBN: | 1555709060 1555709249 9781555709068 9781555709242 |
Internformat
MARC
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| 245 | 1 | 0 | |a Improving the visibility and use of digital repositories through SEO |c Kenning Arlitsch and Patrick S. O'Brien |
| 264 | 1 | |a Chicago |b ALA TechSource, an imprint of the American Library Association |c 2013 | |
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| 490 | 0 | |a LITA guides | |
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| 500 | |a What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success | ||
| 500 | |a Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers | ||
| 650 | 4 | |a Webliometrics | |
| 650 | 4 | |a Search engine optimization | |
| 650 | 7 | |a COMPUTERS / Web / Site Directories |2 bisacsh | |
| 650 | 4 | |a Library Web sites |x Design | |
| 650 | 4 | |a Library Web sites |x Statistical methods | |
| 650 | 4 | |a Web search engines | |
| 650 | 4 | |a Electronic information resources |x Management | |
| 650 | 4 | |a Digital libraries | |
| 650 | 4 | |a Institutional repositories | |
| 650 | 4 | |a Libraries and the Internet | |
| 650 | 0 | 7 | |a Dokumentenserver |0 (DE-588)7675320-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |8 1\p |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804175531437981696 |
|---|---|
| any_adam_object | |
| author | Arlitsch, Kenning |
| author_facet | Arlitsch, Kenning |
| author_role | aut |
| author_sort | Arlitsch, Kenning |
| author_variant | k a ka |
| building | Verbundindex |
| bvnumber | BV043111325 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)843880826 (DE-599)BVBBV043111325 |
| dewey-full | 025.0422 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 025 - Operations of libraries and archives |
| dewey-raw | 025.0422 |
| dewey-search | 025.0422 |
| dewey-sort | 225.0422 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | DE-604.BV043111325 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:46Z |
| institution | BVB |
| isbn | 1555709060 1555709249 9781555709068 9781555709242 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028535516 |
| oclc_num | 843880826 |
| open_access_boolean | |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (viii, 128 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | ALA TechSource, an imprint of the American Library Association |
| record_format | marc |
| series2 | LITA guides |
| spelling | Arlitsch, Kenning Verfasser aut Improving the visibility and use of digital repositories through SEO Kenning Arlitsch and Patrick S. O'Brien Chicago ALA TechSource, an imprint of the American Library Association 2013 1 Online-Ressource (viii, 128 pages) txt rdacontent c rdamedia cr rdacarrier LITA guides Includes bibliographical references and index What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers Webliometrics Search engine optimization COMPUTERS / Web / Site Directories bisacsh Library Web sites Design Library Web sites Statistical methods Web search engines Electronic information resources Management Digital libraries Institutional repositories Libraries and the Internet Dokumentenserver (DE-588)7675320-7 gnd rswk-swf Suchmaschinenoptimierung (DE-588)1026698669 gnd rswk-swf Dokumentenserver (DE-588)7675320-7 s Suchmaschinenoptimierung (DE-588)1026698669 s 1\p DE-604 O'Brien, Patrick S. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=578551 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arlitsch, Kenning Improving the visibility and use of digital repositories through SEO Webliometrics Search engine optimization COMPUTERS / Web / Site Directories bisacsh Library Web sites Design Library Web sites Statistical methods Web search engines Electronic information resources Management Digital libraries Institutional repositories Libraries and the Internet Dokumentenserver (DE-588)7675320-7 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd |
| subject_GND | (DE-588)7675320-7 (DE-588)1026698669 |
| title | Improving the visibility and use of digital repositories through SEO |
| title_auth | Improving the visibility and use of digital repositories through SEO |
| title_exact_search | Improving the visibility and use of digital repositories through SEO |
| title_full | Improving the visibility and use of digital repositories through SEO Kenning Arlitsch and Patrick S. O'Brien |
| title_fullStr | Improving the visibility and use of digital repositories through SEO Kenning Arlitsch and Patrick S. O'Brien |
| title_full_unstemmed | Improving the visibility and use of digital repositories through SEO Kenning Arlitsch and Patrick S. O'Brien |
| title_short | Improving the visibility and use of digital repositories through SEO |
| title_sort | improving the visibility and use of digital repositories through seo |
| topic | Webliometrics Search engine optimization COMPUTERS / Web / Site Directories bisacsh Library Web sites Design Library Web sites Statistical methods Web search engines Electronic information resources Management Digital libraries Institutional repositories Libraries and the Internet Dokumentenserver (DE-588)7675320-7 gnd Suchmaschinenoptimierung (DE-588)1026698669 gnd |
| topic_facet | Webliometrics Search engine optimization COMPUTERS / Web / Site Directories Library Web sites Design Library Web sites Statistical methods Web search engines Electronic information resources Management Digital libraries Institutional repositories Libraries and the Internet Dokumentenserver Suchmaschinenoptimierung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=578551 |
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