Spreadable media: creating value and meaning in a networked culture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
New York University Press
© 2013
|
| Schriftenreihe: | Postmillennial pop
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention in centralized places--with "spreadability"--dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but "spreadability" describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others--from both the U.S. and around the world--the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life."--Book description Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xv, 351 pages) |
| ISBN: | 9780814743515 081474351X 9780814743904 0814743900 9780814743508 0814743501 |
Internformat
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| 500 | |a "Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention in centralized places--with "spreadability"--dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but "spreadability" describes the ways content travels through social media. | ||
| 500 | |a Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. | ||
| 500 | |a Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others--from both the U.S. and around the world--the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life."--Book description | ||
| 500 | |a Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a Mass media and culture |2 fast | |
| 650 | 7 | |a Mass media and technology |2 fast | |
| 650 | 7 | |a Mass media / Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Massamedia |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Medien | |
| 650 | 4 | |a Mass media and culture | |
| 650 | 4 | |a Mass media and technology | |
| 650 | 4 | |a Mass media |x Social aspects | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804175531404427264 |
|---|---|
| any_adam_object | |
| author | Jenkins, Henry 1958- |
| author_GND | (DE-588)132470233 (DE-588)1032102721 |
| author_facet | Jenkins, Henry 1958- |
| author_role | aut |
| author_sort | Jenkins, Henry 1958- |
| author_variant | h j hj |
| building | Verbundindex |
| bvnumber | BV043111309 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)825753502 (DE-599)BVBBV043111309 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV043111309 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:46Z |
| institution | BVB |
| isbn | 9780814743515 081474351X 9780814743904 0814743900 9780814743508 0814743501 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028535500 |
| oclc_num | 825753502 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xv, 351 pages) |
| psigel | ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | New York University Press |
| record_format | marc |
| series2 | Postmillennial pop |
| spelling | Jenkins, Henry 1958- Verfasser (DE-588)132470233 aut Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green New York New York University Press © 2013 1 Online-Ressource (xv, 351 pages) txt rdacontent c rdamedia cr rdacarrier Postmillennial pop "Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention in centralized places--with "spreadability"--dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but "spreadability" describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others--from both the U.S. and around the world--the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life."--Book description Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally Includes bibliographical references and index SOCIAL SCIENCE / Media Studies bisacsh Mass media and culture fast Mass media and technology fast Mass media / Social aspects fast Social media fast Massamedia gtt Gesellschaft Massenmedien Medien Mass media and culture Mass media and technology Mass media Social aspects Social media Neue Medien (DE-588)4196910-8 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Ford, Sam Sonstige oth Green, Joshua Sonstige (DE-588)1032102721 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=529617 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jenkins, Henry 1958- Spreadable media creating value and meaning in a networked culture SOCIAL SCIENCE / Media Studies bisacsh Mass media and culture fast Mass media and technology fast Mass media / Social aspects fast Social media fast Massamedia gtt Gesellschaft Massenmedien Medien Mass media and culture Mass media and technology Mass media Social aspects Social media Neue Medien (DE-588)4196910-8 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)7548364-6 |
| title | Spreadable media creating value and meaning in a networked culture |
| title_auth | Spreadable media creating value and meaning in a networked culture |
| title_exact_search | Spreadable media creating value and meaning in a networked culture |
| title_full | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_fullStr | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_full_unstemmed | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_short | Spreadable media |
| title_sort | spreadable media creating value and meaning in a networked culture |
| title_sub | creating value and meaning in a networked culture |
| topic | SOCIAL SCIENCE / Media Studies bisacsh Mass media and culture fast Mass media and technology fast Mass media / Social aspects fast Social media fast Massamedia gtt Gesellschaft Massenmedien Medien Mass media and culture Mass media and technology Mass media Social aspects Social media Neue Medien (DE-588)4196910-8 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | SOCIAL SCIENCE / Media Studies Mass media and culture Mass media and technology Mass media / Social aspects Social media Massamedia Gesellschaft Massenmedien Medien Mass media Social aspects Neue Medien World Wide Web 2.0 |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=529617 |
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