Television and its audience:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Barwise, Patrick (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Sage Publications 1988
Schriftenreihe:Sage communications in society series
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Includes bibliographical references and index
Cover; Table of Contents; Preface and Acknowledgments; Detailed Contents; Part 1: The Giant Medium; 1 -- Introduction and Overview; 2 -- Watching Television; Part 2: Watching Programs; 3 -- Choosing Different Programs; 4 -- Watching Different Episodes; 5 -- How Much We Like What We Watch; Part 3: How Programs Reach Us; 6 -- Broadcast Channels; 7 -- The New Channels; Part 4: Paying for Television; 8 -- What It Costs; 9 -- How We Pay; Part 5: Television Today and Tomorrow; 10 -- Television as a Medium; 11 -- Concerns About Television; 12 -- The Future; Appendix A: Television Advertising
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which activ
Beschreibung:1 Online-Ressource (xii, 206 pages)
ISBN:0803981546
1849207208
9780803981546
9781849207201

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