The Michelin men: driving an empire
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Bibliographische Detailangaben
1. Verfasser: Lottman, Herbert R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London I.B. Tauris 2003
Schlagworte:
Online-Zugang:FAW01
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Beschreibung:Includes bibliographical references (pages 279-306) and index
1 - A Little Red Book - 1 -- - 2 - Prehistory - 5 -- - 3 - A Michelin in the Family - 11 -- - 4 - The Brothers Miraculous - 16 -- - 5 - A Tyre is Born - 21 -- - 6 - Of Bikes, Cabs and Motorcars - 27 -- - 7 - Paris-Bordeaux or Bust - 34 -- - 8 - Bibendum - 39 -- - 9 - 1900 - 44 -- - 10 - Coming of Age - 51 -- - 11 - Friend of the People - 58 -- - 12 - Exporting the Michelin Way - 63 -- - 13 - Room at the Top - 74 -- - 14 - At Home - 82 -- - 15 - Andre's Air War - 89 -- - 16 - Andre's Battles - 100 -- - 17 - More Serious Business - 107 -- - 18 - Of Bombs and Tyres - 114 -- - 19 - Tourists on the Battlefield - 124 -- - 20 - After the Armistice - 132 -- - 21 - Post-war Problems - 137 -- - 22 - Another Andre - 142 -- - 23 - Those Stars - 146 -- - 24 - Prosperity - 151 -- - 25 - Downturn - 156 -- - 26 - Death of a Michelin - 163 -- - 27 - Revolutionary Fronts - 169 -- - 28 - Clermont and Vichy - 176 -- - 29 - Michelin's Choice - 184 -- - 30 - New Beginnings - 190 -- - 31 - The Guide in a Time of Scarcity - 195 -- - 32 - Bad Times and Good Hopes - 200 -- - 33 - The Guide at Fifty
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides &
Beschreibung:1 Online-Ressource (ix, 310 pages)
ISBN:0857714716
1417565896
1860648967
9780857714718
9781417565894
9781860648960

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