The Michelin men: driving an empire
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
I.B. Tauris
2003
|
Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Includes bibliographical references (pages 279-306) and index 1 - A Little Red Book - 1 -- - 2 - Prehistory - 5 -- - 3 - A Michelin in the Family - 11 -- - 4 - The Brothers Miraculous - 16 -- - 5 - A Tyre is Born - 21 -- - 6 - Of Bikes, Cabs and Motorcars - 27 -- - 7 - Paris-Bordeaux or Bust - 34 -- - 8 - Bibendum - 39 -- - 9 - 1900 - 44 -- - 10 - Coming of Age - 51 -- - 11 - Friend of the People - 58 -- - 12 - Exporting the Michelin Way - 63 -- - 13 - Room at the Top - 74 -- - 14 - At Home - 82 -- - 15 - Andre's Air War - 89 -- - 16 - Andre's Battles - 100 -- - 17 - More Serious Business - 107 -- - 18 - Of Bombs and Tyres - 114 -- - 19 - Tourists on the Battlefield - 124 -- - 20 - After the Armistice - 132 -- - 21 - Post-war Problems - 137 -- - 22 - Another Andre - 142 -- - 23 - Those Stars - 146 -- - 24 - Prosperity - 151 -- - 25 - Downturn - 156 -- - 26 - Death of a Michelin - 163 -- - 27 - Revolutionary Fronts - 169 -- - 28 - Clermont and Vichy - 176 -- - 29 - Michelin's Choice - 184 -- - 30 - New Beginnings - 190 -- - 31 - The Guide in a Time of Scarcity - 195 -- - 32 - Bad Times and Good Hopes - 200 -- - 33 - The Guide at Fifty This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides & |
Beschreibung: | 1 Online-Ressource (ix, 310 pages) |
ISBN: | 0857714716 1417565896 1860648967 9780857714718 9781417565894 9781860648960 |
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Datensatz im Suchindex
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any_adam_object | |
author | Lottman, Herbert R. |
author_facet | Lottman, Herbert R. |
author_role | aut |
author_sort | Lottman, Herbert R. |
author_variant | h r l hr hrl |
building | Verbundindex |
bvnumber | BV043108593 |
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dewey-ones | 338 - Production |
dewey-raw | 338.7/678/32/0944 |
dewey-search | 338.7/678/32/0944 |
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dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
era | Geschichte gnd |
era_facet | Geschichte |
format | Electronic eBook |
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id | DE-604.BV043108593 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:17:41Z |
institution | BVB |
isbn | 0857714716 1417565896 1860648967 9780857714718 9781417565894 9781860648960 |
language | English |
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spelling | Lottman, Herbert R. Verfasser aut The Michelin men driving an empire Herbert R. Lottman London I.B. Tauris 2003 1 Online-Ressource (ix, 310 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 279-306) and index 1 - A Little Red Book - 1 -- - 2 - Prehistory - 5 -- - 3 - A Michelin in the Family - 11 -- - 4 - The Brothers Miraculous - 16 -- - 5 - A Tyre is Born - 21 -- - 6 - Of Bikes, Cabs and Motorcars - 27 -- - 7 - Paris-Bordeaux or Bust - 34 -- - 8 - Bibendum - 39 -- - 9 - 1900 - 44 -- - 10 - Coming of Age - 51 -- - 11 - Friend of the People - 58 -- - 12 - Exporting the Michelin Way - 63 -- - 13 - Room at the Top - 74 -- - 14 - At Home - 82 -- - 15 - Andre's Air War - 89 -- - 16 - Andre's Battles - 100 -- - 17 - More Serious Business - 107 -- - 18 - Of Bombs and Tyres - 114 -- - 19 - Tourists on the Battlefield - 124 -- - 20 - After the Armistice - 132 -- - 21 - Post-war Problems - 137 -- - 22 - Another Andre - 142 -- - 23 - Those Stars - 146 -- - 24 - Prosperity - 151 -- - 25 - Downturn - 156 -- - 26 - Death of a Michelin - 163 -- - 27 - Revolutionary Fronts - 169 -- - 28 - Clermont and Vichy - 176 -- - 29 - Michelin's Choice - 184 -- - 30 - New Beginnings - 190 -- - 31 - The Guide in a Time of Scarcity - 195 -- - 32 - Bad Times and Good Hopes - 200 -- - 33 - The Guide at Fifty This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides & Pneu Michelin (Firm) Pneu Michelin (Firm) fast Compagnie Générale des Etablissements Michelin swd Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd rswk-swf Geschichte gnd rswk-swf BUSINESS & ECONOMICS / Infrastructure bisacsh BUSINESS & ECONOMICS / Corporate & Business History bisacsh Tire industry fast Geschichte swd Geschichte Wirtschaft Tire industry France Frankreich Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 b Geschichte z 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=120812 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Lottman, Herbert R. The Michelin men driving an empire Pneu Michelin (Firm) Pneu Michelin (Firm) fast Compagnie Générale des Etablissements Michelin swd Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd BUSINESS & ECONOMICS / Infrastructure bisacsh BUSINESS & ECONOMICS / Corporate & Business History bisacsh Tire industry fast Geschichte swd Geschichte Wirtschaft Tire industry France |
subject_GND | (DE-588)4381123-1 |
title | The Michelin men driving an empire |
title_auth | The Michelin men driving an empire |
title_exact_search | The Michelin men driving an empire |
title_full | The Michelin men driving an empire Herbert R. Lottman |
title_fullStr | The Michelin men driving an empire Herbert R. Lottman |
title_full_unstemmed | The Michelin men driving an empire Herbert R. Lottman |
title_short | The Michelin men |
title_sort | the michelin men driving an empire |
title_sub | driving an empire |
topic | Pneu Michelin (Firm) Pneu Michelin (Firm) fast Compagnie Générale des Etablissements Michelin swd Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd BUSINESS & ECONOMICS / Infrastructure bisacsh BUSINESS & ECONOMICS / Corporate & Business History bisacsh Tire industry fast Geschichte swd Geschichte Wirtschaft Tire industry France |
topic_facet | Pneu Michelin (Firm) Compagnie Générale des Etablissements Michelin Pneu Michelin (Firm) History BUSINESS & ECONOMICS / Infrastructure BUSINESS & ECONOMICS / Corporate & Business History Tire industry Geschichte Wirtschaft Tire industry France Frankreich |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=120812 |
work_keys_str_mv | AT lottmanherbertr themichelinmendrivinganempire |