Cross-cultural buyer behavior:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier JAI
2007
|
| Schriftenreihe: | Advances in international marketing
v. 18 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FWS01 FWS02 UEI01 Volltext |
| Beschreibung: | Includes bibliographical references The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule? comparing informativeness and appeal types in Chinese vs. American and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R. Taylor and Doo Hee Lee |
| Beschreibung: | 1 Online-Ressource (xv, 292 pages) |
| ISBN: | 0080475515 1849504857 9780080475516 9781849504850 |
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| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043108567 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:57:08Z |
| institution | BVB |
| isbn | 0080475515 1849504857 9780080475516 9781849504850 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028532758 |
| oclc_num | 144592196 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-824 |
| owner_facet | DE-1046 DE-1047 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-824 |
| physical | 1 Online-Ressource (xv, 292 pages) |
| psigel | ZDB-4-EBA FHN_BME_Archiv UER_BME_Archiv ZDB-4-EBA FAW_PDA_EBA ZDB-4-EBA FWS_BME_Archiv ZDB-4-EBA UEI_BME_Archiv |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier JAI |
| record_format | marc |
| series2 | Advances in international marketing |
| spellingShingle | Cross-cultural buyer behavior Market research bicssc International business bicssc Business & Economics / Consumer Behavior bisacsh Business and Management eflch Consumer behavior fast Gestion d'entreprises eclas Consumer behavior Cross-cultural studies Kulturvergleich (DE-588)4114328-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4114328-0 (DE-588)4120509-1 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Cross-cultural buyer behavior |
| title_auth | Cross-cultural buyer behavior |
| title_exact_search | Cross-cultural buyer behavior |
| title_full | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_fullStr | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_full_unstemmed | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_short | Cross-cultural buyer behavior |
| title_sort | cross cultural buyer behavior |
| topic | Market research bicssc International business bicssc Business & Economics / Consumer Behavior bisacsh Business and Management eflch Consumer behavior fast Gestion d'entreprises eclas Consumer behavior Cross-cultural studies Kulturvergleich (DE-588)4114328-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Market research International business Business & Economics / Consumer Behavior Business and Management Consumer behavior Gestion d'entreprises Consumer behavior Cross-cultural studies Kulturvergleich Internationaler Vergleich Verbraucherverhalten Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=193641 |
| work_keys_str_mv | AT taylorcharlesr crossculturalbuyerbehavior AT leedoohee crossculturalbuyerbehavior |