Developing advertising with qualitative market research:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Sage
2002
|
Schriftenreihe: | Qualitative market research
6 |
Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [130]-132) and index |
Beschreibung: | 1 Online-Ressource (xvi, 135 p.) |
ISBN: | 0761972722 1412903955 184787696X 1849208832 9780761972723 9781412903950 9781847876966 9781849208833 |
Internformat
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245 | 1 | 0 | |a Developing advertising with qualitative market research |c Judith Wardle |
264 | 1 | |a London |b Sage |c 2002 | |
300 | |a 1 Online-Ressource (xvi, 135 p.) | ||
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490 | 0 | |a Qualitative market research |v 6 | |
500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
500 | |a Includes bibliographical references (p. [130]-132) and index | ||
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Marktonderzoek |2 gtt | |
650 | 7 | |a Kwalitatieve methoden |2 gtt | |
650 | 7 | |a Reclame |2 gtt | |
650 | 7 | |a Recherche en marketing |2 rasuqam | |
650 | 7 | |a Recherche qualitative |2 rasuqam | |
650 | 7 | |a Publicité |2 rasuqam | |
650 | 7 | |a Advertising |2 fast | |
650 | 7 | |a Marketing research |2 fast | |
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650 | 4 | |a Marketing research | |
650 | 4 | |a Qualitative research | |
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Datensatz im Suchindex
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any_adam_object | |
author | Wardle, Judith |
author_facet | Wardle, Judith |
author_role | aut |
author_sort | Wardle, Judith |
author_variant | j w jw |
building | Verbundindex |
bvnumber | BV043107595 |
collection | ZDB-4-EBA |
ctrlnum | (OCoLC)297426500 (DE-599)BVBBV043107595 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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indexdate | 2024-07-10T07:17:39Z |
institution | BVB |
isbn | 0761972722 1412903955 184787696X 1849208832 9780761972723 9781412903950 9781847876966 9781849208833 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028531786 |
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owner_facet | DE-1046 DE-1047 |
physical | 1 Online-Ressource (xvi, 135 p.) |
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publishDate | 2002 |
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publisher | Sage |
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series2 | Qualitative market research |
spelling | Wardle, Judith Verfasser aut Developing advertising with qualitative market research Judith Wardle London Sage 2002 1 Online-Ressource (xvi, 135 p.) txt rdacontent c rdamedia cr rdacarrier Qualitative market research 6 Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [130]-132) and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marktonderzoek gtt Kwalitatieve methoden gtt Reclame gtt Recherche en marketing rasuqam Recherche qualitative rasuqam Publicité rasuqam Advertising fast Marketing research fast Qualitative research fast Wirtschaft Advertising Marketing research Qualitative research http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251839 Aggregator Volltext |
spellingShingle | Wardle, Judith Developing advertising with qualitative market research BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marktonderzoek gtt Kwalitatieve methoden gtt Reclame gtt Recherche en marketing rasuqam Recherche qualitative rasuqam Publicité rasuqam Advertising fast Marketing research fast Qualitative research fast Wirtschaft Advertising Marketing research Qualitative research |
title | Developing advertising with qualitative market research |
title_auth | Developing advertising with qualitative market research |
title_exact_search | Developing advertising with qualitative market research |
title_full | Developing advertising with qualitative market research Judith Wardle |
title_fullStr | Developing advertising with qualitative market research Judith Wardle |
title_full_unstemmed | Developing advertising with qualitative market research Judith Wardle |
title_short | Developing advertising with qualitative market research |
title_sort | developing advertising with qualitative market research |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marktonderzoek gtt Kwalitatieve methoden gtt Reclame gtt Recherche en marketing rasuqam Recherche qualitative rasuqam Publicité rasuqam Advertising fast Marketing research fast Qualitative research fast Wirtschaft Advertising Marketing research Qualitative research |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Marktonderzoek Kwalitatieve methoden Reclame Recherche en marketing Recherche qualitative Publicité Advertising Marketing research Qualitative research Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251839 |
work_keys_str_mv | AT wardlejudith developingadvertisingwithqualitativemarketresearch |