24 brand mantras: finding a place in the minds and hearts of consumers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Response Books
2009
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | To build a big brand, adopt a short brand name -- Do not let jazzy research replace common sense -- Use benefit segmentation to build brands -- Sample to sell ample -- Do not hesitate to communicate -- Like salt, use advertising in the right proportion -- Jo dikhta hai woh bikta hai(what is visible, sells) -- Brand images are fragile, handle with care -- Your consumer's needs come first -- Do not underprice yourself -- Brands must make profit, not only noise -- Focus on consumption rather than purchase -- Be humble, or you will tumble -- Build relationships to build brands -- Respect your retailers -- Avoid generality to give your brand a personality -- Nurture your brand as you would a child -- Service is the first step to a great brand -- Remember, consumers look for perceived value in brands -- Do not sell the right product to the wrong audience -- Pay heed to consumer emotions -- Do not prejudge your consumer -- Respect the local consumer -- Be honest, do not con This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch, . build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a consumer-focus. approach. The updated version of the book covers all the important elements. of marketing including segmentation, advertising, promotion, sales, distribution, . product portfolio design, pricing and customer service. Well illustrated w |
| Beschreibung: | 1 Online-Ressource (ix, 103 pages) |
| ISBN: | 8132101049 9788132101048 |
Internformat
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| 500 | |a This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch, . build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a consumer-focus. approach. The updated version of the book covers all the important elements. of marketing including segmentation, advertising, promotion, sales, distribution, . product portfolio design, pricing and customer service. Well illustrated w | ||
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Datensatz im Suchindex
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| author | Kapoor, Jagdeep |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043107267 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:38Z |
| institution | BVB |
| isbn | 8132101049 9788132101048 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028531458 |
| oclc_num | 435659843 |
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| owner_facet | DE-1046 DE-1047 DE-860 |
| physical | 1 Online-Ressource (ix, 103 pages) |
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| publisher | Response Books |
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| spelling | Kapoor, Jagdeep Verfasser aut 24 brand mantras finding a place in the minds and hearts of consumers Jagdeep Kapoor Twenty-four brand mantras New Delhi Response Books 2009 1 Online-Ressource (ix, 103 pages) txt rdacontent c rdamedia cr rdacarrier To build a big brand, adopt a short brand name -- Do not let jazzy research replace common sense -- Use benefit segmentation to build brands -- Sample to sell ample -- Do not hesitate to communicate -- Like salt, use advertising in the right proportion -- Jo dikhta hai woh bikta hai(what is visible, sells) -- Brand images are fragile, handle with care -- Your consumer's needs come first -- Do not underprice yourself -- Brands must make profit, not only noise -- Focus on consumption rather than purchase -- Be humble, or you will tumble -- Build relationships to build brands -- Respect your retailers -- Avoid generality to give your brand a personality -- Nurture your brand as you would a child -- Service is the first step to a great brand -- Remember, consumers look for perceived value in brands -- Do not sell the right product to the wrong audience -- Pay heed to consumer emotions -- Do not prejudge your consumer -- Respect the local consumer -- Be honest, do not con This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch, . build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a consumer-focus. approach. The updated version of the book covers all the important elements. of marketing including segmentation, advertising, promotion, sales, distribution, . product portfolio design, pricing and customer service. Well illustrated w BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Customer relations fast Wirtschaft Brand name products Customer relations http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278358 Aggregator Volltext |
| spellingShingle | Kapoor, Jagdeep 24 brand mantras finding a place in the minds and hearts of consumers BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Customer relations fast Wirtschaft Brand name products Customer relations |
| title | 24 brand mantras finding a place in the minds and hearts of consumers |
| title_alt | Twenty-four brand mantras |
| title_auth | 24 brand mantras finding a place in the minds and hearts of consumers |
| title_exact_search | 24 brand mantras finding a place in the minds and hearts of consumers |
| title_full | 24 brand mantras finding a place in the minds and hearts of consumers Jagdeep Kapoor |
| title_fullStr | 24 brand mantras finding a place in the minds and hearts of consumers Jagdeep Kapoor |
| title_full_unstemmed | 24 brand mantras finding a place in the minds and hearts of consumers Jagdeep Kapoor |
| title_short | 24 brand mantras |
| title_sort | 24 brand mantras finding a place in the minds and hearts of consumers |
| title_sub | finding a place in the minds and hearts of consumers |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Customer relations fast Wirtschaft Brand name products Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products Customer relations Wirtschaft |
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