In defense of negativity: attack ads in presidential campaigns
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
University of Chicago Press
2006
|
| Schriftenreihe: | Studies in communication, media, and public opinion
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 185-194) and index The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad |
| Beschreibung: | 1 Online-Ressource (xvii, 201 pages) |
| ISBN: | 0226285006 9780226285009 |
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| spelling | Geer, John Gray Verfasser aut In defense of negativity attack ads in presidential campaigns John G. Geer Chicago University of Chicago Press 2006 1 Online-Ressource (xvii, 201 pages) txt rdacontent c rdamedia cr rdacarrier Studies in communication, media, and public opinion Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 185-194) and index The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad USA / Präsident swd Geschichte 1960-2004 gnd rswk-swf Political Science Campagnes électorales / Gestion / États-Unis Publicité politique / États-Unis Campagnes électorales / États-Unis Présidents / États-Unis / Élection / Histoire Négativisme POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Negativism fast Political campaigns fast Presidents / Election fast Verkiezingscampagnes gtt Presidentskandidaten gtt Wahlkampf swd Präsidentenwahl swd Geschichte Campaign management United States Advertising, Political United States Political campaigns United States Presidents United States Election History Negativism Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Politischer Stil (DE-588)4175044-5 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Präsidentenwahl (DE-588)4047020-9 s Politischer Stil (DE-588)4175044-5 s Politische Kampagne (DE-588)4998160-2 s Geschichte 1960-2004 z 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-226-28498-0 Erscheint auch als Druck-Ausgabe, Paperback 0-226-28499-9 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-226-28498-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-226-28499-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319130 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Geer, John Gray In defense of negativity attack ads in presidential campaigns USA / Präsident swd Political Science Campagnes électorales / Gestion / États-Unis Publicité politique / États-Unis Campagnes électorales / États-Unis Présidents / États-Unis / Élection / Histoire Négativisme POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Negativism fast Political campaigns fast Presidents / Election fast Verkiezingscampagnes gtt Presidentskandidaten gtt Wahlkampf swd Präsidentenwahl swd Geschichte Campaign management United States Advertising, Political United States Political campaigns United States Presidents United States Election History Negativism Präsidentenwahl (DE-588)4047020-9 gnd Politischer Stil (DE-588)4175044-5 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| subject_GND | (DE-588)4047020-9 (DE-588)4175044-5 (DE-588)4998160-2 (DE-588)4078704-7 |
| title | In defense of negativity attack ads in presidential campaigns |
| title_auth | In defense of negativity attack ads in presidential campaigns |
| title_exact_search | In defense of negativity attack ads in presidential campaigns |
| title_full | In defense of negativity attack ads in presidential campaigns John G. Geer |
| title_fullStr | In defense of negativity attack ads in presidential campaigns John G. Geer |
| title_full_unstemmed | In defense of negativity attack ads in presidential campaigns John G. Geer |
| title_short | In defense of negativity |
| title_sort | in defense of negativity attack ads in presidential campaigns |
| title_sub | attack ads in presidential campaigns |
| topic | USA / Präsident swd Political Science Campagnes électorales / Gestion / États-Unis Publicité politique / États-Unis Campagnes électorales / États-Unis Présidents / États-Unis / Élection / Histoire Négativisme POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Negativism fast Political campaigns fast Presidents / Election fast Verkiezingscampagnes gtt Presidentskandidaten gtt Wahlkampf swd Präsidentenwahl swd Geschichte Campaign management United States Advertising, Political United States Political campaigns United States Presidents United States Election History Negativism Präsidentenwahl (DE-588)4047020-9 gnd Politischer Stil (DE-588)4175044-5 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| topic_facet | USA / Präsident Political Science Campagnes électorales / Gestion / États-Unis Publicité politique / États-Unis Campagnes électorales / États-Unis Présidents / États-Unis / Élection / Histoire Négativisme POLITICAL SCIENCE / Political Process / General Advertising, Political Campaign management Negativism Political campaigns Presidents / Election Verkiezingscampagnes Presidentskandidaten Wahlkampf Präsidentenwahl Geschichte Campaign management United States Advertising, Political United States Political campaigns United States Presidents United States Election History Politischer Stil Politische Kampagne USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319130 |
| work_keys_str_mv | AT geerjohngray indefenseofnegativityattackadsinpresidentialcampaigns |