Selling with integrity: reinventing sales through collaboration, respect, and serving
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Bibliographische Detailangaben
1. Verfasser: Morgen, Sharon Drew (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco Berrett-Koehler Publishers 1997
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references (pages 231-232) and index
Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments
I.A new relationship-based, solution-focused sales approach. The buyer taught me how to sell -- Bringing your values to work -- The principles of buying facilitation -- Comparing the past, present, and future of sales -- The seller as servant -- II. The components of buying facilitation. The factors in the buying decision process -- How people buy -- Creating a relationship of trust and collaboration -- Supporting the process of discovery -- Formulating the right questions -- Listening skills -- III. Being a buying facilitator. Using buying facilitation: putting the skills together -- Strengthening customer service through buying facilitation -- Case comparisons: buying facilitation, traditional sales, and consultative sales -- Managing salespeople in a buying facilitation environment -- Buying facilitation in action: on-the-phone, face-to-face, and across sales contexts -- Reinventing business by reinventing sales
Beschreibung:1 Online-Ressource (xviii, 243 pages)
ISBN:0585267871
1576750175
9780585267876

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