Franchising & licensing: two ways to build your business
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Bibliographische Detailangaben
1. Verfasser: Sherman, Andrew J. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM ©1999
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Includes resource directory and index
Management Systems -- - The Foundation of Franchising -- - Operations and Training -- - Developing System Standards and Enforcing Quality Control -- - Legal and Strategic Issues -- - Regulatory Issues -- - Compliance -- - Structuring Franchise Agreements, Area Development Agreements, and Related Documents -- - Protecting Intellectual Property -- - Managing Disputes -- - Sales and Marketing Strategies -- - Developing Sales and Marketing Plans -- - Taking Your Franchise Program Overseas -- - Financial Strategies -- - Business and Strategic Planning for the Growing Franchisor -- - Raising Growth Capital for Emerging Franchisors -- - The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues -- - Special Issues in Mergers and Acquisitions -- - Managing the Renewal and Transfer Process -- - Licensing and Other Alternatives to Franchising -- - Strategic and Structural Alternatives to Franchising -- - Structuring Licensing Programs and Agreements -- - Joint Ventures and Strategic Alliances
Beschreibung:1 Online-Ressource (xvi, 449 pages)
ISBN:0585098530
0814404502
9780585098531

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