Brand NFL: making and selling america's favorite sport
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chapel Hill
University of North Carolina Press
c2010
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 Volltext |
| Beschreibung: | The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries |
| Beschreibung: | 1 Online-Ressource (332 p.) |
| ISBN: | 0807871567 0807899658 146960499X 9780807871560 9780807899656 9781469604992 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Oriard, Michael |
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| building | Verbundindex |
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| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.332/64 |
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| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
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| format | Electronic eBook |
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| geographic_facet | USA |
| id | DE-604.BV043101894 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:28Z |
| institution | BVB |
| isbn | 0807871567 0807899658 146960499X 9780807871560 9780807899656 9781469604992 |
| language | English |
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| physical | 1 Online-Ressource (332 p.) |
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| publishDate | 2010 |
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| publisher | University of North Carolina Press |
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| spelling | Oriard, Michael Verfasser aut Brand NFL making and selling america's favorite sport Michael Oriard Chapel Hill University of North Carolina Press c2010 1 Online-Ressource (332 p.) txt rdacontent c rdamedia cr rdacarrier The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries National Football League fast National Football League National Football League (DE-588)1048975-7 gnd rswk-swf Geschichte 1960-2007 gnd rswk-swf SPORTS & RECREATION / Football bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Football / Management fast Football / Marketing fast Football United States Marketing Football United States Management USA National Football League (DE-588)1048975-7 b Geschichte 1960-2007 z 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=343675 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Oriard, Michael Brand NFL making and selling america's favorite sport National Football League fast National Football League National Football League (DE-588)1048975-7 gnd SPORTS & RECREATION / Football bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Football / Management fast Football / Marketing fast Football United States Marketing Football United States Management |
| subject_GND | (DE-588)1048975-7 |
| title | Brand NFL making and selling america's favorite sport |
| title_auth | Brand NFL making and selling america's favorite sport |
| title_exact_search | Brand NFL making and selling america's favorite sport |
| title_full | Brand NFL making and selling america's favorite sport Michael Oriard |
| title_fullStr | Brand NFL making and selling america's favorite sport Michael Oriard |
| title_full_unstemmed | Brand NFL making and selling america's favorite sport Michael Oriard |
| title_short | Brand NFL |
| title_sort | brand nfl making and selling america s favorite sport |
| title_sub | making and selling america's favorite sport |
| topic | National Football League fast National Football League National Football League (DE-588)1048975-7 gnd SPORTS & RECREATION / Football bisacsh SOCIAL SCIENCE / Popular Culture bisacsh Football / Management fast Football / Marketing fast Football United States Marketing Football United States Management |
| topic_facet | National Football League SPORTS & RECREATION / Football SOCIAL SCIENCE / Popular Culture Football / Management Football / Marketing Football United States Marketing Football United States Management USA |
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