Advertising and differentiated products:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
JAI
©2001
|
| Schriftenreihe: | Advances in applied microeconomics
v. 10 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES. |
| Beschreibung: | 1 Online-Ressource (xi, 295 pages) |
| ISBN: | 0080545939 9780080545936 |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:26Z |
| institution | BVB |
| isbn | 0080545939 9780080545936 |
| language | English |
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| series2 | Advances in applied microeconomics |
| spelling | Advertising and differentiated products edited by Michael R. Baye, Jon P. Nelson Amsterdam JAI ©2001 1 Online-Ressource (xi, 295 pages) txt rdacontent c rdamedia cr rdacarrier Advances in applied microeconomics v. 10 Includes bibliographical references Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert Cover; ADVERTISING AND DIFFERENTIATED PRODUCTS; Copyright Page; CONTENTS; LIST OF CONTRIBUTORS; EDITORS' NOTES; CHAPTER 1. EFFECTS OF ADVERTISING ON U.S. NON-ALCOHOLIC BEVERAGE DEMAND: EVIDENCE FROM A TWO-STAGE ROTTERDAM MODEL; CHAPTER 2. THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS; CHAPTER 3. MANDATED EXCLUSIVE TERRITORIES: EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS; CHAPTER 4. RACE AND RADIO: PREFERENCE EXTERNALITIES, MINORITY OWNERSHIP, AND THE PROVISION OF PROGRAMMING TO MINORITIES. BUSINESS & ECONOMICS / Economics / Microeconomics bisacsh Advertising fast Product differentiation fast Reclame gtt Wirtschaft Advertising Product differentiation Werbung (DE-588)4065541-6 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Produktdifferenzierung (DE-588)4126360-1 s Werbung (DE-588)4065541-6 s 2\p DE-604 Baye, Michael R. Sonstige oth Nelson, Jon P. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199209 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Advertising and differentiated products BUSINESS & ECONOMICS / Economics / Microeconomics bisacsh Advertising fast Product differentiation fast Reclame gtt Wirtschaft Advertising Product differentiation Werbung (DE-588)4065541-6 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4126360-1 (DE-588)4143413-4 |
| title | Advertising and differentiated products |
| title_auth | Advertising and differentiated products |
| title_exact_search | Advertising and differentiated products |
| title_full | Advertising and differentiated products edited by Michael R. Baye, Jon P. Nelson |
| title_fullStr | Advertising and differentiated products edited by Michael R. Baye, Jon P. Nelson |
| title_full_unstemmed | Advertising and differentiated products edited by Michael R. Baye, Jon P. Nelson |
| title_short | Advertising and differentiated products |
| title_sort | advertising and differentiated products |
| topic | BUSINESS & ECONOMICS / Economics / Microeconomics bisacsh Advertising fast Product differentiation fast Reclame gtt Wirtschaft Advertising Product differentiation Werbung (DE-588)4065541-6 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Economics / Microeconomics Advertising Product differentiation Reclame Wirtschaft Werbung Produktdifferenzierung Aufsatzsammlung |
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