Innovation and strategy of online games:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Imperial College Press
©2009
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Series on technology management
v. 14 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 211-214) and index Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses |
| Beschreibung: | 1 Online-Ressource (xx, 220 pages) |
| ISBN: | 1848163568 1848163576 9781848163560 9781848163577 |
Internformat
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Datensatz im Suchindex
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| author | Jong, H. Wi |
| author_facet | Jong, H. Wi |
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| dewey-search | 338.4/77948 |
| dewey-sort | 3338.4 577948 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| era | Geschichte 1998-2008 gnd |
| era_facet | Geschichte 1998-2008 |
| format | Electronic eBook |
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| id | DE-604.BV043100346 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:25Z |
| institution | BVB |
| isbn | 1848163568 1848163576 9781848163560 9781848163577 |
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| spelling | Jong, H. Wi Verfasser aut Innovation and strategy of online games Jong H. Wi 1st ed London Imperial College Press ©2009 1 Online-Ressource (xx, 220 pages) txt rdacontent c rdamedia cr rdacarrier Series on technology management v. 14 Includes bibliographical references (pages 211-214) and index Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses Geschichte 1998-2008 gnd rswk-swf BUSINESS & ECONOMICS / Industries / Park & Recreation Management bisacsh Electronic games industry fast Technological innovations fast Industrie Wirtschaft Electronic games industry Technological innovations Strategie (DE-588)4057952-9 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Online-Spiel (DE-588)4509428-7 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Korea (DE-588)4032466-7 gnd rswk-swf Korea (DE-588)4032466-7 g Online-Spiel (DE-588)4509428-7 s Technische Innovation (DE-588)4431027-4 s Geschichte 1998-2008 z 1\p DE-604 Strategie (DE-588)4057952-9 s 2\p DE-604 Innovationsmanagement (DE-588)4161817-8 s 3\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305148 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jong, H. Wi Innovation and strategy of online games BUSINESS & ECONOMICS / Industries / Park & Recreation Management bisacsh Electronic games industry fast Technological innovations fast Industrie Wirtschaft Electronic games industry Technological innovations Strategie (DE-588)4057952-9 gnd Technische Innovation (DE-588)4431027-4 gnd Online-Spiel (DE-588)4509428-7 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
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| title | Innovation and strategy of online games |
| title_auth | Innovation and strategy of online games |
| title_exact_search | Innovation and strategy of online games |
| title_full | Innovation and strategy of online games Jong H. Wi |
| title_fullStr | Innovation and strategy of online games Jong H. Wi |
| title_full_unstemmed | Innovation and strategy of online games Jong H. Wi |
| title_short | Innovation and strategy of online games |
| title_sort | innovation and strategy of online games |
| topic | BUSINESS & ECONOMICS / Industries / Park & Recreation Management bisacsh Electronic games industry fast Technological innovations fast Industrie Wirtschaft Electronic games industry Technological innovations Strategie (DE-588)4057952-9 gnd Technische Innovation (DE-588)4431027-4 gnd Online-Spiel (DE-588)4509428-7 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Park & Recreation Management Electronic games industry Technological innovations Industrie Wirtschaft Strategie Technische Innovation Online-Spiel Innovationsmanagement Korea |
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