Strategic communication in the HIV/AIDS epidemic:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
SAGE Publications
©2004
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 312-332) and index Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T. |
| Beschreibung: | 1 Online-Ressource (351 pages) |
| ISBN: | 0761932070 0761932089 1282074873 813210174X 8178293242 8178293250 9780761932079 9780761932086 9781282074873 9788132101741 9788178293240 9788178293257 |
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| 500 | |a Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | McKee, Neill |
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| dewey-full | 362.196/9792 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.196/9792 |
| dewey-search | 362.196/9792 |
| dewey-sort | 3362.196 49792 |
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| discipline | Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:25Z |
| institution | BVB |
| isbn | 0761932070 0761932089 1282074873 813210174X 8178293242 8178293250 9780761932079 9780761932086 9781282074873 9788132101741 9788178293240 9788178293257 |
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| publisher | SAGE Publications |
| record_format | marc |
| spelling | McKee, Neill Verfasser aut Strategic communication in the HIV/AIDS epidemic Neill McKee, Jane T. Bertrand, Antje Becker-Benton New Delhi SAGE Publications ©2004 1 Online-Ressource (351 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 312-332) and index Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T. AIDS (Disease) Sida / Prévention Habitudes sanitaires Éducation sanitaire Communication en médecine MEDICAL / AIDS & HIV. bisacsh HEALTH & FITNESS / Diseases / AIDS & HIV. bisacsh AIDS (Disease) / Prevention fast Communication in medicine fast Health behavior fast Health education fast Gezondheidsvoorlichting en -opvoeding gtt AIDS. gtt Preventie gtt Acquired Immunodeficiency Syndrome / prevention & control Communication Health Behavior Health Education Medizin AIDS (Disease) Prevention Health behavior Health education Communication in medicine Kommunikation (DE-588)4031883-7 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf HIV-Infektion (DE-588)4203852-2 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content HIV-Infektion (DE-588)4203852-2 s Gesundheitsförderung (DE-588)4294611-6 s Strategische Planung (DE-588)4309237-8 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 Bertrand, Jane T. Sonstige oth Becker, Benton Lee Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278127 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKee, Neill Strategic communication in the HIV/AIDS epidemic AIDS (Disease) Sida / Prévention Habitudes sanitaires Éducation sanitaire Communication en médecine MEDICAL / AIDS & HIV. bisacsh HEALTH & FITNESS / Diseases / AIDS & HIV. bisacsh AIDS (Disease) / Prevention fast Communication in medicine fast Health behavior fast Health education fast Gezondheidsvoorlichting en -opvoeding gtt AIDS. gtt Preventie gtt Acquired Immunodeficiency Syndrome / prevention & control Communication Health Behavior Health Education Medizin AIDS (Disease) Prevention Health behavior Health education Communication in medicine Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd Strategische Planung (DE-588)4309237-8 gnd HIV-Infektion (DE-588)4203852-2 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4294611-6 (DE-588)4309237-8 (DE-588)4203852-2 (DE-588)4143413-4 |
| title | Strategic communication in the HIV/AIDS epidemic |
| title_auth | Strategic communication in the HIV/AIDS epidemic |
| title_exact_search | Strategic communication in the HIV/AIDS epidemic |
| title_full | Strategic communication in the HIV/AIDS epidemic Neill McKee, Jane T. Bertrand, Antje Becker-Benton |
| title_fullStr | Strategic communication in the HIV/AIDS epidemic Neill McKee, Jane T. Bertrand, Antje Becker-Benton |
| title_full_unstemmed | Strategic communication in the HIV/AIDS epidemic Neill McKee, Jane T. Bertrand, Antje Becker-Benton |
| title_short | Strategic communication in the HIV/AIDS epidemic |
| title_sort | strategic communication in the hiv aids epidemic |
| topic | AIDS (Disease) Sida / Prévention Habitudes sanitaires Éducation sanitaire Communication en médecine MEDICAL / AIDS & HIV. bisacsh HEALTH & FITNESS / Diseases / AIDS & HIV. bisacsh AIDS (Disease) / Prevention fast Communication in medicine fast Health behavior fast Health education fast Gezondheidsvoorlichting en -opvoeding gtt AIDS. gtt Preventie gtt Acquired Immunodeficiency Syndrome / prevention & control Communication Health Behavior Health Education Medizin AIDS (Disease) Prevention Health behavior Health education Communication in medicine Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd Strategische Planung (DE-588)4309237-8 gnd HIV-Infektion (DE-588)4203852-2 gnd |
| topic_facet | AIDS (Disease) Sida / Prévention Habitudes sanitaires Éducation sanitaire Communication en médecine MEDICAL / AIDS & HIV. HEALTH & FITNESS / Diseases / AIDS & HIV. AIDS (Disease) / Prevention Communication in medicine Health behavior Health education Gezondheidsvoorlichting en -opvoeding AIDS. Preventie Acquired Immunodeficiency Syndrome / prevention & control Communication Health Behavior Health Education Medizin AIDS (Disease) Prevention Kommunikation Gesundheitsförderung Strategische Planung HIV-Infektion Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=278127 |
| work_keys_str_mv | AT mckeeneill strategiccommunicationinthehivaidsepidemic AT bertrandjanet strategiccommunicationinthehivaidsepidemic AT beckerbentonlee strategiccommunicationinthehivaidsepidemic |