Cases in marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Sage Publications
1997
|
| Schriftenreihe: | European management series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn |
| Beschreibung: | 1 Online-Ressource (xi, 205 p.) |
| ISBN: | 0761955690 0857026224 9780761955696 9780857026224 |
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Datensatz im Suchindex
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| any_adam_object | |
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| genre_facet | Fallstudiensammlung |
| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV043099472 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:24Z |
| institution | BVB |
| isbn | 0761955690 0857026224 9780761955696 9780857026224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028523663 |
| oclc_num | 650075716 |
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| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xi, 205 p.) |
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| publishDate | 1997 |
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| publisher | Sage Publications |
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| spelling | Cases in marketing edited by Hanne Hartvig Larsen London Sage Publications 1997 1 Online-Ressource (xi, 205 p.) txt rdacontent c rdamedia cr rdacarrier European management series Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn BUSINESS & ECONOMICS / Commerce bisacsh Marketing gtt Marketing fast Marketing / Management fast Marketing / Cas, Études de ram Wirtschaft Marketing Europe Case studies Marketing Europe Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Larsen, Hanne Hartvig Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-7619-5570-4 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-5570-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324184 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cases in marketing BUSINESS & ECONOMICS / Commerce bisacsh Marketing gtt Marketing fast Marketing / Management fast Marketing / Cas, Études de ram Wirtschaft Marketing Europe Case studies Marketing Europe Management Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing |
| title_auth | Cases in marketing |
| title_exact_search | Cases in marketing |
| title_full | Cases in marketing edited by Hanne Hartvig Larsen |
| title_fullStr | Cases in marketing edited by Hanne Hartvig Larsen |
| title_full_unstemmed | Cases in marketing edited by Hanne Hartvig Larsen |
| title_short | Cases in marketing |
| title_sort | cases in marketing |
| topic | BUSINESS & ECONOMICS / Commerce bisacsh Marketing gtt Marketing fast Marketing / Management fast Marketing / Cas, Études de ram Wirtschaft Marketing Europe Case studies Marketing Europe Management Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Commerce Marketing Marketing / Management Marketing / Cas, Études de Wirtschaft Marketing Europe Case studies Marketing Europe Management Case studies Europa Fallstudiensammlung |
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