The marketing strategy desktop guide:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Thorogood
c2007
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | 1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age |
| Beschreibung: | 1 Online-Ressource (252 p.) |
| ISBN: | 1435631609 1854184911 1854186213 9781435631601 9781854184917 9781854186218 |
Internformat
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| 500 | |a A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Paley, Norton |
| author_facet | Paley, Norton |
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| building | Verbundindex |
| bvnumber | BV043099372 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV043099372 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:24Z |
| institution | BVB |
| isbn | 1435631609 1854184911 1854186213 9781435631601 9781854184917 9781854186218 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028523563 |
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| physical | 1 Online-Ressource (252 p.) |
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| spelling | Paley, Norton Verfasser aut The marketing strategy desktop guide Norton Paley 2nd ed London Thorogood c2007 1 Online-Ressource (252 p.) txt rdacontent c rdamedia cr rdacarrier 1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Planning Marketing Management Strategic planning Erscheint auch als Druck-Ausgabe, Paperback 1-85418-490-3 Erscheint auch als Druck-Ausgabe, Paperback 978-1-85418-490-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=399013 Aggregator Volltext |
| spellingShingle | Paley, Norton The marketing strategy desktop guide BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Planning Marketing Management Strategic planning |
| title | The marketing strategy desktop guide |
| title_auth | The marketing strategy desktop guide |
| title_exact_search | The marketing strategy desktop guide |
| title_full | The marketing strategy desktop guide Norton Paley |
| title_fullStr | The marketing strategy desktop guide Norton Paley |
| title_full_unstemmed | The marketing strategy desktop guide Norton Paley |
| title_short | The marketing strategy desktop guide |
| title_sort | the marketing strategy desktop guide |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Strategic planning fast Wirtschaft Marketing Planning Marketing Management Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing / Management Marketing / Planning Strategic planning Wirtschaft Marketing Planning Marketing Management |
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