Holdings: The marketing plan :: THWS Bibkatalog

The marketing plan: how to prepare and implement it

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Bibliographic Details
Main Author:	Luther, William M. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York AMACOM 2001
Edition:	3rd ed
Subjects:	BUSINESS & ECONOMICS / Green Business Marketing Wirtschaft Marketingkonzept
Online Access:	FAW01 FAW02 Volltext
Item Description:	Includes bibliographical references and index The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop
Physical Description:	1 Online-Ressource (xviii, 318 pages)
ISBN:	0814426158 0814471013 9780814426159 9780814471012

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MARC


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Record in the Search Index

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isbn	0814426158 0814471013 9780814426159 9780814471012
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spelling	Luther, William M. Verfasser aut The marketing plan how to prepare and implement it William M. Luther 3rd ed New York AMACOM 2001 1 Online-Ressource (xviii, 318 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingkonzept (DE-588)4120696-4 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4120696-4 (DE-588)4037589-4
title	The marketing plan how to prepare and implement it
title_auth	The marketing plan how to prepare and implement it
title_exact_search	The marketing plan how to prepare and implement it
title_full	The marketing plan how to prepare and implement it William M. Luther
title_fullStr	The marketing plan how to prepare and implement it William M. Luther
title_full_unstemmed	The marketing plan how to prepare and implement it William M. Luther
title_short	The marketing plan
title_sort	the marketing plan how to prepare and implement it
title_sub	how to prepare and implement it
topic	BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	BUSINESS & ECONOMICS / Green Business Marketing Wirtschaft Marketingkonzept
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work_keys_str_mv	AT lutherwilliamm themarketingplanhowtoprepareandimplementit

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