The marketing plan: how to prepare and implement it
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
AMACOM
2001
|
Ausgabe: | 3rd ed |
Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Includes bibliographical references and index The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop |
Beschreibung: | 1 Online-Ressource (xviii, 318 pages) |
ISBN: | 0814426158 0814471013 9780814426159 9780814471012 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
author | Luther, William M. |
author_facet | Luther, William M. |
author_role | aut |
author_sort | Luther, William M. |
author_variant | w m l wm wml |
building | Verbundindex |
bvnumber | BV043097145 |
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ctrlnum | (OCoLC)49415047 (DE-599)BVBBV043097145 |
dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 3rd ed |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:17:19Z |
institution | BVB |
isbn | 0814426158 0814471013 9780814426159 9780814471012 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028521337 |
oclc_num | 49415047 |
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owner | DE-1046 DE-1047 |
owner_facet | DE-1046 DE-1047 |
physical | 1 Online-Ressource (xviii, 318 pages) |
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publishDate | 2001 |
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publisher | AMACOM |
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spelling | Luther, William M. Verfasser aut The marketing plan how to prepare and implement it William M. Luther 3rd ed New York AMACOM 2001 1 Online-Ressource (xviii, 318 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingkonzept (DE-588)4120696-4 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Luther, William M. The marketing plan how to prepare and implement it BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
title | The marketing plan how to prepare and implement it |
title_auth | The marketing plan how to prepare and implement it |
title_exact_search | The marketing plan how to prepare and implement it |
title_full | The marketing plan how to prepare and implement it William M. Luther |
title_fullStr | The marketing plan how to prepare and implement it William M. Luther |
title_full_unstemmed | The marketing plan how to prepare and implement it William M. Luther |
title_short | The marketing plan |
title_sort | the marketing plan how to prepare and implement it |
title_sub | how to prepare and implement it |
topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Wirtschaft Marketingkonzept |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845 |
work_keys_str_mv | AT lutherwilliamm themarketingplanhowtoprepareandimplementit |