Relationship marketing: theory and practice
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
London
Chapman
©1996
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references and index Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on |
| Physical Description: | 1 Online-Ressource (xii, 202 pages) |
| ISBN: | 144625206X 1849206767 9781446252062 9781849206761 9781853963131 |
Staff View
MARC
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Record in the Search Index
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| building | Verbundindex |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
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| dewey-sort | 3658.8 12 |
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| format | Electronic eBook |
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| spelling | Relationship marketing theory and practice edited by Francis Buttle London Chapman ©1996 1 Online-Ressource (xii, 202 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Beziehungsmanagement (DE-588)4326109-7 s 3\p DE-604 Buttle, Francis Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-85396-313-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing theory and practice Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Relationship marketing theory and practice |
| title_auth | Relationship marketing theory and practice |
| title_exact_search | Relationship marketing theory and practice |
| title_full | Relationship marketing theory and practice edited by Francis Buttle |
| title_fullStr | Relationship marketing theory and practice edited by Francis Buttle |
| title_full_unstemmed | Relationship marketing theory and practice edited by Francis Buttle |
| title_short | Relationship marketing |
| title_sort | relationship marketing theory and practice |
| title_sub | theory and practice |
| topic | Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketing BUSINESS & ECONOMICS / Green Business Relationship marketing Relatiemarketing Wirtschaft Beziehungsmanagement Beziehungsmarketing Aufsatzsammlung |
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