Relationship marketing: theory and practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Chapman
©1996
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on |
| Beschreibung: | 1 Online-Ressource (xii, 202 pages) |
| ISBN: | 144625206X 1849206767 9781446252062 9781849206761 9781853963131 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043096192 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s1996 |||| o||u| ||||||eng d | ||
| 020 | |a 144625206X |c ebook |9 1-4462-5206-X | ||
| 020 | |a 1849206767 |c electronic bk. |9 1-84920-676-7 | ||
| 020 | |a 9781446252062 |c ebook |9 978-1-4462-5206-2 | ||
| 020 | |a 9781849206761 |c electronic bk. |9 978-1-84920-676-1 | ||
| 020 | |a 9781853963131 |9 978-1-85396-313-1 | ||
| 035 | |a (OCoLC)464618628 | ||
| 035 | |a (DE-599)BVBBV043096192 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/02 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Relationship marketing |b theory and practice |c edited by Francis Buttle |
| 264 | 1 | |a London |b Chapman |c ©1996 | |
| 300 | |a 1 Online-Ressource (xii, 202 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index | ||
| 500 | |a T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on | ||
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Buttle, Francis |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-85396-313-5 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028520384 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175501618577408 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043096192 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)464618628 (DE-599)BVBBV043096192 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03705nmm a2200613zc 4500</leader><controlfield tag="001">BV043096192</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s1996 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">144625206X</subfield><subfield code="c">ebook</subfield><subfield code="9">1-4462-5206-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1849206767</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-84920-676-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781446252062</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-4462-5206-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781849206761</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-84920-676-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781853963131</subfield><subfield code="9">978-1-85396-313-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)464618628</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043096192</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Relationship marketing</subfield><subfield code="b">theory and practice</subfield><subfield code="c">edited by Francis Buttle</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Chapman</subfield><subfield code="c">©1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 202 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relationship marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relatiemarketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Buttle, Francis</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-85396-313-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028520384</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043096192 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:18Z |
| institution | BVB |
| isbn | 144625206X 1849206767 9781446252062 9781849206761 9781853963131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028520384 |
| oclc_num | 464618628 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xii, 202 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Chapman |
| record_format | marc |
| spelling | Relationship marketing theory and practice edited by Francis Buttle London Chapman ©1996 1 Online-Ressource (xii, 202 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Beziehungsmanagement (DE-588)4326109-7 s 3\p DE-604 Buttle, Francis Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-85396-313-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Relationship marketing theory and practice Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Relationship marketing theory and practice |
| title_auth | Relationship marketing theory and practice |
| title_exact_search | Relationship marketing theory and practice |
| title_full | Relationship marketing theory and practice edited by Francis Buttle |
| title_fullStr | Relationship marketing theory and practice edited by Francis Buttle |
| title_full_unstemmed | Relationship marketing theory and practice edited by Francis Buttle |
| title_short | Relationship marketing |
| title_sort | relationship marketing theory and practice |
| title_sub | theory and practice |
| topic | Marketing BUSINESS & ECONOMICS / Green Business bisacsh Relationship marketing fast Relatiemarketing gtt Wirtschaft Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Marketing BUSINESS & ECONOMICS / Green Business Relationship marketing Relatiemarketing Wirtschaft Beziehungsmanagement Beziehungsmarketing Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292332 |
| work_keys_str_mv | AT buttlefrancis relationshipmarketingtheoryandpractice |