Data warehousing and business intelligence for e-Commerce:
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Bibliographische Detailangaben
1. Verfasser: Simon, Alan R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco Morgan Kaufmann © 2001
Schriftenreihe:Morgan Kaufman series in data management
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes index
Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati
Beschreibung:1 Online-Ressource (xxi, 287 pages)
ISBN:0080491022
0585457115
1558607137
9780080491028
9780585457116
9781558607132

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