Audience evolution: new technologies and the transformation of media audiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Columbia University Press
c2011
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution "No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xiii, 248 p.) |
| ISBN: | 0231520948 9780231520942 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Napoli, Philip M. |
| author_facet | Napoli, Philip M. |
| author_role | aut |
| author_sort | Napoli, Philip M. |
| author_variant | p m n pm pmn |
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| dewey-search | 302.23 |
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| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Electronic eBook |
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| isbn | 0231520948 9780231520942 |
| language | English |
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| spelling | Napoli, Philip M. Verfasser aut Audience evolution new technologies and the transformation of media audiences Philip M. Napoli New York Columbia University Press c2011 1 Online-Ressource (xiii, 248 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution "No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Mass media Audiences Digital media Technological innovations Medienkonsum (DE-588)4120719-1 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Medienkonsum (DE-588)4120719-1 s Publikumsforschung (DE-588)4310038-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-231-15034-2 Erscheint auch als Druck-Ausgabe, Paperback 0-231-15035-0 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-231-15034-7 Erscheint auch als Druck-Ausgabe, Paperback 978-0-231-15035-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=384859 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Napoli, Philip M. Audience evolution new technologies and the transformation of media audiences SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Mass media Audiences Digital media Technological innovations Medienkonsum (DE-588)4120719-1 gnd Neue Medien (DE-588)4196910-8 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)4120719-1 (DE-588)4196910-8 (DE-588)4310038-7 |
| title | Audience evolution new technologies and the transformation of media audiences |
| title_auth | Audience evolution new technologies and the transformation of media audiences |
| title_exact_search | Audience evolution new technologies and the transformation of media audiences |
| title_full | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_fullStr | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_full_unstemmed | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_short | Audience evolution |
| title_sort | audience evolution new technologies and the transformation of media audiences |
| title_sub | new technologies and the transformation of media audiences |
| topic | SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Mass media Audiences Digital media Technological innovations Medienkonsum (DE-588)4120719-1 gnd Neue Medien (DE-588)4196910-8 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | SOCIAL SCIENCE / Media Studies Massenmedien Mass media Audiences Digital media Technological innovations Medienkonsum Neue Medien Publikumsforschung |
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