Persuasion across genres: a linguistic approach
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Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam John Benjamins Pub. ©2005
Schriftenreihe:Pragmatics & beyond 130
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references and indexes
Persuasion Across Genres; Editorial page; Title page; LCC data; Table of contents; Acknowledgements; Part 1. Introduction; 1. Persuasion across genres; Part 2. Focusing on private and semipublic discourse; 2. Persuasion in business negotiations; Persuasion in judicial argumentation; Part 3. Focusing on public discourse; 4. In search of "successful'' political persuasion; 5. In a nutshell; 6. "Polls and surveys show''; Part 4. Theoretical considerations; 7. Persuasion as implicit anchoring; 8. Generic patterns in promotional discourse; Part 5. Concluding remarks
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit
Beschreibung:1 Online-Ressource (viii, 257 pages)
ISBN:1588115887
9027253730
9027294747
9781588115881
9789027253736
9789027294746

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