Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (p. [213]-227) and index The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020 Using wireless technology to create a new kind of brand relationship with customers |
| Beschreibung: | 1 Online-Ressource (ix, 244 p.) |
| ISBN: | 0814428908 0814472877 1281127027 9780814428900 9780814472873 9781281127020 |
Internformat
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| 500 | |a The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020 | ||
| 500 | |a Using wireless technology to create a new kind of brand relationship with customers | ||
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Datensatz im Suchindex
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| author | Mathieson, Rick |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043086514 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:17:00Z |
| institution | BVB |
| isbn | 0814428908 0814472877 1281127027 9780814428900 9780814472873 9781281127020 |
| language | English |
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| oclc_num | 61234490 |
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| physical | 1 Online-Ressource (ix, 244 p.) |
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| publishDate | 2005 |
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| publisher | AMACOM |
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| spelling | Mathieson, Rick Verfasser aut Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson New York AMACOM c2005 1 Online-Ressource (ix, 244 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [213]-227) and index The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020 Using wireless technology to create a new kind of brand relationship with customers BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Mobile commerce fast Product management fast Wirtschaft Mobile commerce Product management American Management Association Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=134107 Aggregator Volltext |
| spellingShingle | Mathieson, Rick Branding unbound the future of advertising, sales, and the brand experience in the wireless age BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Mobile commerce fast Product management fast Wirtschaft Mobile commerce Product management |
| title | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_auth | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_exact_search | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_full | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_fullStr | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_full_unstemmed | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_short | Branding unbound |
| title_sort | branding unbound the future of advertising sales and the brand experience in the wireless age |
| title_sub | the future of advertising, sales, and the brand experience in the wireless age |
| topic | BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Mobile commerce fast Product management fast Wirtschaft Mobile commerce Product management |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Mobile commerce Product management Wirtschaft |
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