Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
©1999
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references (pages 290-295) and index Pt. 1. Communications on the Internet -- 1. A Report Card on PR Use of the Internet -- 2. How Communication Has Been Forever Changed -- 3. Public Relations Tools of the Internet -- 4. The Principles of Influencing Audiences Online -- 5. Monitoring Your Company or Client Online -- Pt. 2. Audiences and Measurement -- 6. Media Relations -- 7. Investor Relations -- 8. Government Relations -- 9. Community Relations -- 10. Activism on the Internet -- 11. Crisis Communication -- 12. Going Directly to the Public -- 13. Measuring the Effectiveness of Your Online Efforts -- App. A. Working With IT Staff -- App. B. Promoting Your Online Efforts -- App. C. Writing for the Computer Screen -- App. D. Online Resources -- App. E. Recommended Reading |
| Beschreibung: | 1 Online-Ressource (xx, 332 pages) |
| ISBN: | 0585029334 0814479871 9780585029337 9780814479872 |
Internformat
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| 500 | |a Includes bibliographical references (pages 290-295) and index | ||
| 500 | |a Pt. 1. Communications on the Internet -- 1. A Report Card on PR Use of the Internet -- 2. How Communication Has Been Forever Changed -- 3. Public Relations Tools of the Internet -- 4. The Principles of Influencing Audiences Online -- 5. Monitoring Your Company or Client Online -- Pt. 2. Audiences and Measurement -- 6. Media Relations -- 7. Investor Relations -- 8. Government Relations -- 9. Community Relations -- 10. Activism on the Internet -- 11. Crisis Communication -- 12. Going Directly to the Public -- 13. Measuring the Effectiveness of Your Online Efforts -- App. A. Working With IT Staff -- App. B. Promoting Your Online Efforts -- App. C. Writing for the Computer Screen -- App. D. Online Resources -- App. E. Recommended Reading | ||
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Datensatz im Suchindex
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| author | Holtz, Shel |
| author_facet | Holtz, Shel |
| author_role | aut |
| author_sort | Holtz, Shel |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV043084585 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)42329434 (DE-599)BVBBV043084585 |
| dewey-full | 659.2/09285/4678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/09285/4678 |
| dewey-search | 659.2/09285/4678 |
| dewey-sort | 3659.2 49285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043084585 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:57Z |
| institution | BVB |
| isbn | 0585029334 0814479871 9780585029337 9780814479872 |
| language | English |
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| physical | 1 Online-Ressource (xx, 332 pages) |
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| publishDate | 1999 |
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| publisher | AMACOM |
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| spelling | Holtz, Shel Verfasser aut Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz New York AMACOM ©1999 1 Online-Ressource (xx, 332 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 290-295) and index Pt. 1. Communications on the Internet -- 1. A Report Card on PR Use of the Internet -- 2. How Communication Has Been Forever Changed -- 3. Public Relations Tools of the Internet -- 4. The Principles of Influencing Audiences Online -- 5. Monitoring Your Company or Client Online -- Pt. 2. Audiences and Measurement -- 6. Media Relations -- 7. Investor Relations -- 8. Government Relations -- 9. Community Relations -- 10. Activism on the Internet -- 11. Crisis Communication -- 12. Going Directly to the Public -- 13. Measuring the Effectiveness of Your Online Efforts -- App. A. Working With IT Staff -- App. B. Promoting Your Online Efforts -- App. C. Writing for the Computer Screen -- App. D. Online Resources -- App. E. Recommended Reading BUSINESS & ECONOMICS / Public Relations bisacsh Internet in public relations fast Public relations gtt Internet gtt Wirtschaft Internet in public relations Internet (DE-588)4308416-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Internet (DE-588)4308416-3 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2113 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holtz, Shel Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! BUSINESS & ECONOMICS / Public Relations bisacsh Internet in public relations fast Public relations gtt Internet gtt Wirtschaft Internet in public relations Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4043188-5 |
| title | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_auth | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_exact_search | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_full | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_fullStr | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_full_unstemmed | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_short | Public relations on the Net |
| title_sort | public relations on the net winning strategies to inform and influence the media the investment community the government the public and more |
| title_sub | winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| topic | BUSINESS & ECONOMICS / Public Relations bisacsh Internet in public relations fast Public relations gtt Internet gtt Wirtschaft Internet in public relations Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Public Relations Internet in public relations Public relations Internet Wirtschaft Öffentlichkeitsarbeit |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2113 |
| work_keys_str_mv | AT holtzshel publicrelationsonthenetwinningstrategiestoinformandinfluencethemediatheinvestmentcommunitythegovernmentthepublicandmore |