Persuasive business proposals: writing to win customers, clients, and contracts
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Sant, Tom (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM ©1992
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:"A Sue Katz & Associates book.". - Includes index
The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal
Beschreibung:1 Online-Ressource (x, 214 pages)
ISBN:0585024367
0814451004
9780585024363

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